NEWEST UPDATES FROM WELLA COMPANY
Here you will find company updates, press releases, and media coverage of our brands and organization.
#OPITerriblyNice
OCTOBER 1, 2023 – Make a list and check it twice, you’re going to want all 14 limited edition shades from OPI’s Terribly Nice Collection for Holiday 2023.
#OPIxPRESSION #OPIBigZodiacEnergy
OPI introduces a new collection of artificial nails, OPI xPRESS/ON Big Zodiac Energy, with off the charts trendsetting color and designs, professional quality, and a flawless gel-like finish.
#OPIBigZodiacEnergy
With enchanting shades that are off the charts, the new OPI Big Zodiac Energy Collection for Fall 2023 offers a colorscope of hues channeling earth, air, fire, and water tones.
There’s a new trend on the street this season and it’s most definitely one to take note of. Say hello to Wella Color Blocking.
OPI introduces On Point, a new instant press-on mani that’s salon-worthy AF, from the #1 salon brand worldwide.
#OPIxBARBIETHEMOVIE
Global Launch of Wella Professionals Ultimate Repair Miracle Hair Rescue and ghd Duet Style Address Consumer Demand for Speed and Performance Benefits
Appointment Achieves 50-50 Female Representation Goal
The new It’s So Me campaign, along with new product and communication innovations, underpin the brand’s leap into appealing to a new community of empowered beauty consumers