NEWEST UPDATES FROM WELLA COMPANY
Here you will find company updates, press releases, and media coverage of our brands and organization.
Wella Professionals, the No. 1 Salon Color Brand in the World*, is redefining hair color trends, unveiling SURREAL COLOR, the Autumn/Winter 2025 collection inspired by AI aesthetics and digital duality. As artificial intelligence continues to influence fashion, beauty, and design, this groundbreaking trend bridges the gap between AI-generated creativity and real-world hair artistry.
Fresh off their biggest product innovation to date, ColorStrong, Clairol launches Clairol ColorStrong x Bala wrist weights: the ultimate power move to help you build color and strength simultaneously.
F1 ACADEMY™ today announced a global partnership with Wella Company, naming the No. 1 salon colour brand in the world Wella Professionals as Official Partner of the all-female racing series.
Introducing NEW ghd wave, the first professional triple waver by ghd, for waves too chic for the beach.
Wella Company brands Wella Professionals and ghd once again have partnered with Victoria Beckham for her AW25 show at Paris Fashion Week to create the hair look of the season in partnership with lead hairstylist Anthony Turner.
As the No. 1 Salon Color Brand in the World¹, Wella Professionals continues to set the standard for first-class color with Color Xpress, a game-changing innovation for stylists.
A powerhouse in the industry, Nikki Lee joins Wella Professionals as the brand celebrates 75th years of innovation in the U.S., further elevating its legacy in professional hair artistry.
This spring, OPI introduces a soft, dreamy color palette with OPI’m Dreaming, a collection of buildable shimmery semi-sheer pastels. Enter the OPI dream salon—a place you can visit anytime—thanks to fantastical formulas that’ll leave your hands in the clouds. OPI’m Dreaming includes 12 shades color-matched in Nail Lacquer and GelColor, 12 in Infinite Shine, 6 color matched in Powder Perfection, and 7 press-on sets in xPRESS/ON.
Wide plate HD Motion-Responsive™ Styler: 85% larger plates⁷ for 3x faster¹ one-stroke styling & HD results that last 24hrs². Ideal for long, thick & curly hair.