NEW GHD SCULPT^TM : GHD’S 1ST INTERACTIVE STYLER FOR PERFECT STYLING AND ZERO DAMAGE

ghd, the UK’s #1 styler brand, proudly celebrates 25 years and unveils ghd sculpt^TM - a revolutionary new interactive styler designed to deliver perfect styling with zero damage to the hair’s natural structure.

Proudly challenging the consumer misconception that heated styling tools damage hair - a belief held by 98% of consumers**- ghd sculpt^TM proves that high-performance styling and healthy hair can coexist.

GOODBYE PLATE TEMPERATURE, HELLO HAIR TEMPERATURE

ghd sculpt^TM is powered by breakthrough ghd Heat-Adapt Technology, which uses AI to interactively sense, learn and adapt your hair’s temperature, for next-level protection and zero damage^*. By measuring hair temperature rather than plate temperature, which is the current industry standard, ghd sculpt^TM marks a new era in personalized, AI-driven hair styling. 

Built on ghd’s 25 years of heat technology expertise, ghd sculpt^TM represents the brand’s most advanced styler ever - delivering up to 90% more shine¹, 2.5x less frizz², superior curl definition³, color protection⁴ and 5x faster styling⁵ – and reinvents the typical design features of stylers with its unique lightweight, ergonomic and innovative design. 

PERFECT STYLING RESULTS: 

• UP TO 90% MORE SHINE¹
• 2.5x LESS FRIZZ²
• SUPERIOR CURL DEFINITION³
• 5x FASTER STYLING⁴

JEROEN TEMMERMAN, GHD CEO SAYS: “For 25 years, ghd has led the industry in heat technology and earned its position as the UK’s #1 styler brand. Reinvention is at the heart of who we are, and with ghd sculpt^TM, powered by our most advanced interactive technology, we’re taking a transformative step forward to completely reinvent the styler category. ghd sculpt^TM is not just a styler, but the future of interactive, AI-driven beauty-tech — delivering flawless results with zero damage.” 

DAFYDD THOMAS, SENIOR DIRECTOR GLOBAL EDUCATION & PROFESSIONAL NPD: “ghd sculpt^TM is a true breakthrough! Our first interactive styler that learns and intuitively adapts to every section for perfect styling, and with zero damage. The sleek, slimline design makes styling easier, faster and so much more enjoyable - it has completely elevated the way I style hair.” 

^*Zero damage to the natural structure of your hair.

^**Source: Attest survey on Hair Health, July 2025, N=300 females aged 18-64, UK. 

¹Vs Naturally dried medium brown hair.

²Vs Naturally dried frizzy hair. 

³Vs ghd chronos. 

⁴Vs ghd original, technical test in lab shows that ghd sculpt^TM if 5x faster to achieve same level of frizz reduction.

INTELLIGENT HEAT-ADAPT TECHNOLOGY

Heat-Adapt Technology senses, learns, and adapts in real time to deliver a personalized hair temperature for optimal styling. Unlike traditional tools that regulate plate temperature alone, ghd sculpt^TM uses AI to interactively adjust heat based on what the hair actually needs during styling - with zero damage to the hair’s natural structure. 

Four measurement systems feed the AI micro-processor, with 2,900 measurements per second, detecting when hair is between the plates, how much hair is being styled and the speed of movement. The breakthrough AI machine-learning algorithm, trained on a wide range of hair types and styles, enables the styler to adjust power and heat delivery with extreme precision. A thermal controller then interprets the algorithm’s output, increasing heat when needed for perfect styling or reducing it to safeguard the hair - ensuring consistent results with zero damage*.

SCIENTIFICALLY PROVEN ZERO DAMAGE* TO THE HAIR’S NATURAL STRUCTURE

Collaborations with industry-leading scientific hair diagnostics companies, alongside research currently in the process of being published in international cosmetics journals, highlight that hair styled with ghd sculpt^TM returns to its original natural shape after washing, with no statistically significant differences between virgin hair and hair styled with ghd sculpt^TM.

INNOVATIVE DESIGN:

• SUPER SLIM INFINITY™ PLATES for smooth root-to-tip styling on all hair textures and no snagging
• ULTRA-SLIM, LIGHTWEIGHT PROFILE for more defined curls and waves
• UNIQUE, NEVER-SEEN-BEFORE SILHOUETTE to redefine the styler category

New ghd sculpt^TM is available in Black & White in the best salons, premium department stores and ghdhair.com.