We Are Wella Company
We Are Experienced & Innovative
We Are Modern Beauty
We Are United
We Are Trusted Experts
WE are Wella Company, an innovative global leader in the beauty industry that combines its iconic 140+ years history and industry expertise with its emerging status as a category-leading high-growth company.
Our Brands
The pro-first hair company since 1880. No. 1 Salon Color Brand in the World*
*Based on Wella Master Brand USD sales on the 2025 Professional Hair Care Global Serie for the hair coloring products category published by Kline.
The iconic culture into colors company
A global leader in premium professional hair styling tools
The naturally transformative hair company
The scalp care and hair thinning expert
The mastery in artistry company
Color that feels like you
Professional quality hair color and styling brand
The luxuriously reborn hair and scalp company
Serving independent salons and stylists since 1919
Big ideas for small salons since 1956
Our News
To commemorate its 45th anniversary, OPI is opening the vault and bringing cult classic nail colors like Every Month is Oktoberfest, Route Beer Float and Mrs. O’ Leary’s BBQ out of retirement and back into the spotlight with the OPI’s Most Requested Collection for Fall 2026.
ghd, the UK’s #1 styler brand, proudly celebrates 25 years and unveils ghd sculptTM - a revolutionary new interactive styler designed to deliver perfect styling with zero damage to the hair’s natural structure.
The multi-day experience will bring together beauty, motorsport and leadership to spotlight a new generation of women breaking barriers on and off the track.
Ulrich Brings Deep Financial, Board, and Advisory Experience from adidas, Swarovski, and Rolls-Royce Motor Cars