Our Brands

Our portfolio of brands are leaders in their fields, spanning categories in hair color and care, nails, and beauty tech tools.

SHOP OUR PRODUCTS ON WELLASTORE

Model with long, glossy, cherry red hair.

No. 1 Salon Color Brand in the World*

No. 1 Salon Nail Brand in the World**

Wella_Company_ghd

A leading global beauty tech brand and the UK’s No. 1 straightener brand***

Wella_Company_Briogeo

Clean, natural, + effective haircare for all

Wella_Company_Nioxin

No. 1 Pro Brand Exclusive to Scalp Care & Hair Thinning****

Wella_Company_sebastian

Igniting creativity for limitless self-expression

happy brunette model sings using a hair paint brush

A leader in DIY hair since 1931

Professional Quality Hair Color & Styling Brand

93 Years of Professional Expertise

Transformative haircare through cutting-edge science

Serving independent salons and stylists since 1919

Big ideas for small salons since 1956

Sassoon

The most exclusive salon brand

A grooming line for the modern man

*Based on Wella Master Brand USD sales on the 2023 Salon Hair Care Study for the hair coloring products category published by Kline

**Kline Professional Nail Care: Global Market Brief 2022

***Brand ownership study conducted Jan-Feb 2024 across straightener brands by Brand Health Tracker; in a survey of 1540 people who own an electrical straightener, 38% said they own a ghd straightener

****Global sales from Kline & Company Salon haircare study