NEWEST UPDATES FROM WELLA COMPANY
Here you will find company updates, press releases, and media coverage of our brands and organization.
OPI is excited to announce its newest Global Brand Ambassador, Cynthia Erivo. A Grammy, Emmy and Tony award-winning and Oscar-nominated actress, singer, songwriter and producer, Erivo stars as Elphaba in the Jon M. Chu and Universal upcoming cinematic event Wicked, for which OPI is the exclusive global nail partner.
Wella Professionals is thrilled to announce its first-ever global co-branded partnership with a major motion picture. Inspired by the spellbinding transformations in Universal Pictures’ new cinematic event, Wicked, Wella Professionals is bringing magic in the hair to the world with our ultimate power duo: Ultimate Repair and Color collections.
Sebastian Professional, a leading hair care and styling brand under Wella Company, is proud to announce a new initiative focused on promoting mental wellbeing. Through a powerful partnership with Born This Way Foundation, this collaboration reflects Sebastian Professional's commitment to mental health, inclusivity, and creative empowerment across its beauty community.
Beginning October 1, 2024, OPI unleashes the magic of the holiday season with a new limited-edition collection inspired by Universal Pictures’ spectacular, generation-defining cinematic event, Wicked (in theaters November 27).
Rooted in scalp science, with stimulating blend of caffeine, niacinamide, and Sandalore™, proven to strengthen hair from the root for less hair fall in 12 weeks.
As the No. 1 Salon Color Brand in the World¹, Wella Professionals is renowned for its innovation, market leading products, and inspiring techniques.
Now streaming for fall, OPI announces its largest collection of metallic shades to date, three vivid palettes of liquid metals and cyber dusts, including 27 total shades. The Metallic Mega Mix collection is inspired by y2k trends and early 2000s pop culture mixed with space aesthetic and futuristic escapism. Every shade is a metallic mic drop made to create So. Mani. Hits.
Nioxin, the #1 professional brand for thicker, fuller hair, launches its first Hair Fall Defense shampoo clinically proven to grow1 stronger hair from the root.
Introducing the latest breakthrough innovation in hair, NEW GHD DUET BLOWDRY; the first 2-in-1 hair dryer brush that effortlessly transforms wet hair into a luxuriously smooth, voluminous blow dry finish with no heat damage1, 3x more volume2, no frizz3 and 50% more shine4.