NEWEST UPDATES FROM WELLA COMPANY
Here you will find company updates, press releases, and media coverage of our brands and organization.
As consumers look for faster, more reliable at-home color solutions, Nice’n Easy10 delivers salon-inspired all-over permanent color in just 10 minutes, while Clairol’s first-ever 3-step Prep and Finishing System, Color Pro, offers smoother, shinier, more polished results at home.
Wella Professionals, the No. 1 Salon Color Brand in the World¹, is proud to unveil its latest innovation in hair care: Ultimate Color, a transformative haircare regime designed not just to keep color vibrancy, but to elevate other aspects of colored hair care. Following the success of its Ultimate Repair range, Wella is expanding its super-premium hair care portfolio to meet a major consumer need: color care.
Wella Company brands Wella Professionals and ghd have partnered with Victoria Beckham for her SS26 show at Paris Fashion Week to create the hair look of the season in partnership with lead hairstylist Anthony Turner.
Frizz has met its match. Wella Professionals, the No.1 salon color brand in the world1, announces the launch of SMOOTHFILLER™, its latest demi-permanent smoothing service that delivers long-lasting, frizz-free hair in a single step.
Check into the good hair hotel this festive season and indulge in an elegant escape, suite dreams and five-star hair gifts.
OPI puts a sweet spin on the holiday season with the new limited edition Good Enough to Treat Collection for Holiday 2025!
Los Angeles-based heritage hair care brand Sebastian Professional announces the launch of a major brand restage, featuring an entirely new look and energy that speaks to its DNA as a trailblazer within the hair community.
Let your nails do the talkin’ with OPI’s new fall collection, What’s Your Mani-tude? Remix iconic 90s personalities—grunge queen or sporty spice, anyone?—to paint your own fresh mani-tude that’s so now-stalgic.
Ever looked at another girl’s dreamy curls or barely-there waves and thought: how have they achieved that look? And how do I get it?
Wonder no more as ghd reveals the secret to 24-hour curls with the new ghd chronos curve collection; the latest innovations in the multi-award-winning ghd chronos HD Technology category, designed to speed up styling while protecting hair from extreme heat damage.