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NEWEST UPDATES FROM WELLA COMPANY

Here you will find company updates, press releases, and media coverage of our brands and organization.

Chronos_Curve_main_banner
07.09.2025

Ever looked at another girl’s dreamy curls or barely-there waves and thought: how have they achieved that look? And how do I get it?
Wonder no more as ghd reveals the secret to 24-hour curls with the new ghd chronos curve collection; the latest innovations in the multi-award-winning ghd chronos HD Technology category, designed to speed up styling while protecting hair from extreme heat damage.

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A model with dark, short hair that partially obscures her face, set against a surreal backdrop of vibrant, swirling colors that create an otherworldly atmosphere.
07.02.2025

Wella Professionals, the No. 1 Salon Color Brand in the World*, is redefining hair color trends, unveiling SURREAL COLOR, the Autumn/Winter 2025 collection inspired by AI aesthetics and digital duality. As artificial intelligence continues to influence fashion, beauty, and design, this groundbreaking trend bridges the gap between AI-generated creativity and real-world hair artistry.

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GELement Product Lineup Tall Set Bannerr
07.01.2025

Get in your GELement™ with OPI’s new at-home gel polish designed to make you feel like a certified nail guru from the comfort of your own space. From high-quality formulas and top tier colors to an easy-to-use LED lamp and expert-led classes, this new line features all the GELements needed to master a gel mani. 

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ghd - good hair day
06.20.2025

ghd, a global beauty-tech leading brand, is strategically leveraging AI with the launch of the first of its kind AI-powered curl finder quiz.

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Clairol Teams Up with Bala to Celebrate Beauty & Strength in Every Form
06.11.2025

Fresh off their biggest product innovation to date, ColorStrong, Clairol launches Clairol ColorStrong x Bala wrist weights: the ultimate power move to help you build color and strength simultaneously.

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WELLA PROFESSIONALS NAMED AS OFFICAL PARTNER OF F1 ACADEMY
06.11.2025

F1 ACADEMY™ today announced a global partnership with Wella Company, naming the No. 1 salon colour brand in the world Wella Professionals as Official Partner of the all-female racing series.

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Strike a Pose and Do Hue with OPI Make ‘Em Jelly, New Sheer Jelly & Crème Shades for Summer 2025
05.01.2025

This summer, OPI introduces a bold, joyful color palette with OPI Make ‘Em Jelly, a collection including translucent, milky, and glittery jelly hues alongside opulent opaque crèmes.

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A model with wavy hair shows off a hair styling device
04.25.2025

Introducing NEW ghd wave, the first professional triple waver by ghd, for waves too chic for the beach.

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Victoria Beckham's Paris Fashion Week Show photoshoot – three women with their hair in ponytails
03.07.2025

Wella Company brands Wella Professionals and ghd once again have partnered with Victoria Beckham for her AW25 show at Paris Fashion Week to create the hair look of the season in partnership with lead hairstylist Anthony Turner.

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