NEWEST UPDATES FROM WELLA COMPANY
Here you will find company updates, press releases, and media coverage of our brands and organization.
Beginning October 1, 2024, OPI unleashes the magic of the holiday season with a new limited-edition collection inspired by Universal Pictures’ spectacular, generation-defining cinematic event, Wicked (in theaters November 27).
Rooted in scalp science, with stimulating blend of caffeine, niacinamide, and Sandalore™, proven to strengthen hair from the root for less hair fall in 12 weeks.
As the No. 1 Salon Color Brand in the World¹, Wella Professionals is renowned for its innovation, market leading products, and inspiring techniques.
Now streaming for fall, OPI announces its largest collection of metallic shades to date, three vivid palettes of liquid metals and cyber dusts, including 27 total shades. The Metallic Mega Mix collection is inspired by y2k trends and early 2000s pop culture mixed with space aesthetic and futuristic escapism. Every shade is a metallic mic drop made to create So. Mani. Hits.
Nioxin, the #1 professional brand for thicker, fuller hair, launches its first Hair Fall Defense shampoo clinically proven to grow1 stronger hair from the root.
Introducing the latest breakthrough innovation in hair, NEW GHD DUET BLOWDRY; the first 2-in-1 hair dryer brush that effortlessly transforms wet hair into a luxuriously smooth, voluminous blow dry finish with no heat damage1, 3x more volume2, no frizz3 and 50% more shine4.
Sebastian Professional, the visionary professional haircare brand synonymous with creativity, artistry and innovation in the beauty industry, proudly announces the appointment of Oscar-nominated hair artist Frederic Aspiras as its new Global Creative & Culture Director.
This summer, experience unapologetic bold crèmes and shiny shimmers with the limited edition OPI My Me Era collection. Inspired by the celebration of self-expression in allll forms, the extensive color range will include 12 energizing crèmes and 9 bold shimmers.