NEWEST UPDATES FROM WELLA COMPANY

Let your nails do the talkin’ with OPI’s new fall collection, What’s Your Mani-tude? Remix iconic 90s personalities—grunge queen or sporty spice, anyone?—to paint your own fresh mani-tude that’s so now-stalgic.

Ever looked at another girl’s dreamy curls or barely-there waves and thought: how have they achieved that look? And how do I get it?
Wonder no more as ghd reveals the secret to 24-hour curls with the new ghd chronos curve collection; the latest innovations in the multi-award-winning ghd chronos HD Technology category, designed to speed up styling while protecting hair from extreme heat damage.

Wella Professionals, the No. 1 Salon Color Brand in the World*, is redefining hair color trends, unveiling SURREAL COLOR, the Autumn/Winter 2025 collection inspired by AI aesthetics and digital duality. As artificial intelligence continues to influence fashion, beauty, and design, this groundbreaking trend bridges the gap between AI-generated creativity and real-world hair artistry.

Get in your GELement™ with OPI’s new at-home gel polish designed to make you feel like a certified nail guru from the comfort of your own space. From high-quality formulas and top tier colors to an easy-to-use LED lamp and expert-led classes, this new line features all the GELements needed to master a gel mani. 

ghd, a global beauty-tech leading brand, is strategically leveraging AI with the launch of the first of its kind AI-powered curl finder quiz.

Fresh off their biggest product innovation to date, ColorStrong, Clairol launches Clairol ColorStrong x Bala wrist weights: the ultimate power move to help you build color and strength simultaneously.

F1 ACADEMY™ today announced a global partnership with Wella Company, naming the No. 1 salon colour brand in the world Wella Professionals as Official Partner of the all-female racing series.

This summer, OPI introduces a bold, joyful color palette with OPI Make ‘Em Jelly, a collection including translucent, milky, and glittery jelly hues alongside opulent opaque crèmes.