NEWEST UPDATES FROM WELLA COMPANY
Here you will find company updates, press releases, and media coverage of our brands and organization.
Sebastian Professional, the visionary professional haircare brand synonymous with creativity, artistry and innovation in the beauty industry, proudly announces the appointment of Oscar-nominated hair artist Frederic Aspiras as its new Global Creative & Culture Director.
This summer, experience unapologetic bold crèmes and shiny shimmers with the limited edition OPI My Me Era collection. Inspired by the celebration of self-expression in allll forms, the extensive color range will include 12 energizing crèmes and 9 bold shimmers.
Introducing No.Breaker System by Sebastian Professional. We want it all. Hair that’s been styled, colored, and manipulated to the max, without the damage. Now, thanks to Sebastian Professional, this is completely possible.
Product Reduces Environmental Impact with Less Carbon Emissions and Lower Water Use; Fully Vegan, More Sustainable Ingredients and Packaging.
Company Enables Salons to Offer More Sustainable, Vegan Permanent Hair Color Service.
The No. 1¹ Professional Brand for Thicker, Fuller Hair² debuts fresh identity timed to the brand’s first-ever global dermatologist partnership and “Got 30 Days?” campaign.
New branding and design across combined with the brand’s first-ever global campaign targets hair thinning at its roots with “Got 30 Days?” creative.
Bright things are coming! For Spring/Summer 2024, two iconic beauty brands from the Wella Company portfolio collaborate to reignite the power of being bold with beauty.
The latest campaign update, along with new products and influencer partnerships, continues the brand’s celebration of its community of empowered DIY beauty lovers.