Introducing new ghd Chronos™ Max

85% larger plates⁷ for 3x faster¹ one-stroke styling & HD results that last 24hrs². Ideal for long, thick & curly hair.

Big news from ghd: 12 months since the launch of the award-winning ghd chronos^TM styler, ghd unveils the latest innovation in the chronos family, chronos^TM max.

Featuring cutting-edge HD motion responsive^TM technology, with 85% larger close-edge plates⁷, chronos^TM max delivers up to 3X faster¹ one-stroke styling & HD results that last 24 hours.²

Ideal for long, thick, and curly hair, chronos ^TM max allows you to style large sections with speed, for up to 3x straighter hair⁹ in one stroke & 90% more shine³, plus the close-edge plates mean you can now get closer to the roots when styling for perfect root-to-tip results.

With chronos^TM max, ghd continues to transform the beauty tech realm, bringing high-definition ultra-fast styling and glass-like shine to everyone.

Designed with hair health at its core, the ghd HD motion-responsive^TM technology has 2x more responsiveness⁸ for ultra-fast styling performance at the optimum temperature of 185 degrees. This respects the hair’s natural texture and provides no extreme heat damage⁵, plus up to 2x more breakage protection⁶ and 90% more shine³.

• EXTREME HEALTH with No Extreme Heat Damage⁵
• GLASS-LIKE SHINE with Up to 90% more shine³
• SLEEK STYLES with 2.5x less frizz⁴

“I am so excited to finally have a new & improved ghd max styler. chronos max, with 85% LARGER PLATES, is incredible for those who want perfect, faster, one-stroke styles on longer, thicker, and curlier hair. This tool is taking HD styling to a whole new level, and I urge anyone who wants fast, flawless shine on long hair to give this big styler, with even bigger results, a go!” – Dafydd Thomas, Global Director of Education.

1. Vs ghd Max. Technical test in lab show ghd chronos max is 3x faster to achieve same high level of frizz reduction on frizzy tresses
2. Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style
3. Technical test in a lab on brunette hair, measured vs. naturally dried hair
4. Technical test in a lab on frizzy hair, vs naturally dried hair
5. Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”). Extreme heat damage is a Strength Reduction of more than 0.005
6. Vs competitor styler operating at 235°C
7. Vs ghd gold
8. Vs ghd platinum+ with ultra-zone technology

You can trust that ghd always has your hair health as a top priority. The bodyguard heat protection spray is made for all hair types and ensures everyone can style their hair using heat confidently, with no fear of damage. The bodyguard formula coats each strand of hair with protection, for a smoother-looking finish ready for styling.

The new ghd chronos^TM max is available from February 3, 2025 in the finest salons, department stores, and ghdhair.com.

For further press enquiries, please contact the ghd press office:

*Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test. 
**Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling. 
***vs. competitor styler working at 235°C. 
✝Technical test in a lab on brunette hair, measured vs. naturally dried hair. 
✝✝Vs platinum+.