Wella Professionals Sets a New Standard With Ultimate Color: Its Next Generation of Color Care
Wella Professionals, the No. 1 Salon Color Brand in the World¹, is proud to unveil its latest innovation in hair care: Ultimate Color, a transformative haircare regime designed not just to keep color vibrancy, but to elevate other aspects of colored hair care. Following the success of its Ultimate Repair range, Wella is expanding its super-premium hair care portfolio to meet a major consumer need: color care.
Make It Last. There’s nothing quite like that fresh-from-the-salon feeling - vibrant color, radiant shine, and hair that feels utterly revitalized. Now, Wella Professionals is making that moment last, with a complete 4-step regime that delivers multi-benefit care from root to tip, inside and out.
Unlike traditional color-saving ranges that focus solely on color retention, Ultimate Color is engineered to address the full spectrum of concerns for colored hair:
- Long-lasting color vibrancy (up to 10 weeks*)
- Resilience and anti-breakage
- Moisturization
- Scalp comfort and soothing
- Shine, vibrancy, and UV protection
At the heart of the range is the Miracle Leave-In Mask, a hero product infused with patented technology featuring glycine and a metal purifier to act as a shield for hair from damage and environmental stressors. This sublime mask not only smells sensational thanks to its irresistible scent, but it is enriched with Pro-Vitamin B5, replenishing moisture, and boosting resilience - delivering up to 4x more resistance to breakage***.
“Finally, a color care range that truly addresses the demands of every client. This advanced color care system is engineered to meet the diverse needs of all color-treated hair types. Whether it’s bold fashion shades or subtle tones, this system delivers tailored care and lasting vibrancy, thanks to its multi-benefit formulations,” said Jordanna Cobella, Wella Professionals UKI Color and Trends Ambassador.
Discover the Ultimate Color Line-Up:
Color Sealer Liquid Layer (Salon Exclusive):
A post-color acidic leave-in liquid that seals color instantly and improves scalp comfort. 87% of users agree scalp comfort is improved after 1st use**.
Sulfate-Free Shampoo:
Gentle cleansing that minimises washing color away*** while soothing the scalp. Formulated with metal purifier for enhanced color protection.
Conditioner:
Targets moisture loss and porosity, making detangling easier and faster while restoring softness and manageability***.
Miracle Leave-In Mask:
The non-rinse formula delivers moisture, up to 4x more resistance to breakage***, and UV protection - preserving color while reducing rinse steps that can fade vibrancy.
Shine Spray:
The finishing touch for luminous shine and long-lasting smoothness, delivering up to 4x smoother hair****.
Ultimate Color is more than a color care range; that your day-one color vibrancy will stay for up to 10 weeks*, your hair will feel healthy, and your confidence will shine through every strand. With salon-exclusive technology and consumer-loved results, Wella Professionals continues to redefine excellence in haircare.
Make it last. Make it You.
Follow @wellahair on Instagram and TikTok to discover more.
*With regular use of Ultimate Color regime from salon to home.
**External agreement test with scalp sensitive consumers.
***vs non-conditioning shampoo. **** vs untreated hair.
¹ Based on Wella Master Brand USD sales on the 2023 Salon Hair Care Study for the hair coloring products category published by Kline.
2 Based on Kline Professional Nail Care: Global Market Brief 2022.