Wella Professionals Launches BlondorPlex 9: Welcome to the Blonde Technology Era
Wella Professionals, the No.1 Salon Color Brand in the World*, is taking Blondor to new levels - quite literally! Enter BlondorPlex 9, which raises the bar for blonding with nine levels of lift, integrated Plex technology, and a Metal Purifier for clearer, brighter results.
With 9 out of 10 stylists** reporting challenges in achieving a clear blonde, BlondorPlex 9 is setting the standard for the market, marking a new chapter in blonde services. This innovation ensures unbeatable clarity of lift1 and a faster color service and is joined by two new trend-led Cream Toner shades, plus all new Signature Looks inspirations and Spring/Summer “What’s Hot” trends.
BLONDORPLEX 9: LIFTING UP
For Wella Professionals, the integrity of the hair is a number one priority. During a coloring service, hidden metals in the hair fiber can compromise lift clarity and overall hair health - but new Wella Professionals’ BlondorPlex 9 combines the plex technology our colorists know and love, together with innovative metal purifier technology to help achieve the desired lift.
This new salon product offers absolute clarity of lift, plus enhanced neutralization of unwanted tones with minimal swelling, putting you (the expert) in full control of the lifting process. And as you would expect, it also features a vegan formula and packaging (both jars and lids) comprised of 100% recycled materials3.
BLONDORPLEX NO2: RECONSTRUCTING INNER HAIR BONDS IN 2 MINUTES
Next in the lineup is BlondorPlex No2. Previously found within the WellaPlex range, No2 has been reformulated to reconstruct the inner hair bonds, resulting in stronger hair in just 2 minutes and up to 97% less breakage2. The powerful plex technology deeply strengthens and visibly repairs damaged, lightened, or highlighted hair. Now part of the BlondorPlex family, No2 is still the essential second step to any lightening service and has been developed by the Wella Professionals research lab to give every colorist absolute peace of mind when offering blonding services.
POWERED BY SCIENCE, CO-CREATED WITH JAMES EARNSHAW, WELLA’S GLOBAL AMBASSADOR
Passionate about its professional community, Wella Professionals has partnered with Wella Global Ambassador James Earnshaw to co-create two new cream toner shades for Spring/Summer, delivering perfect trend-inspired hues — complete with his signature on pack.
Tapping into next season’s shift to cooler, neutral tones, the new Scandi Rose and Scandi Beige cream toners offer youthful, pastel finishes to help achieve the soft snow tones and sandy neutrals that will be so in demand. “These shades are what everybody is going to want this year,” says James.
WHAT’S HOT AND SIGNATURE LOOKS
For Wella Professionals, supporting the pro community goes far beyond product innovation. To inspire and empower stylists, James Earnshaw, Nikki Lee, and the Lucchese Brothers have created this season’s Signature Looks and What’s Hot trends.
This Spring/Summer, blondes step into a new chapter, as Wella Professionals blends catwalk influence with street-style attitude to redefine the rules of blonding. From clients hunting down the of-the-moment looks to those after more subtle, trend-led updates, there’s a Blondor service for every stylist and every client.
UPGRADE YOUR BLONDE WITH SIGNATURE SERVICES
Whether clients demand Scandi minimalism or LA polish, Wella Professionals Signature Looks are the go-to services for effortless blondes. Traditional highlights are elevated with a Shinefinity Glaze and unlocked with BlondorPlex 9 for high impact results.
For more information follow Wella Professionals Instagram: @wellahair, TikTok @wellahair or visit https://www.wella.com/professional/en-EN/home
*Based on Wella Master Brand USD sales on the 2024 Professional Hair Care Global Series for the hair coloring products category published by Kline.
** PRO H&P 2022/ UK Blonding services – 2021 – HD.
1. Instrumental test vs. leading global competitors.
2. BlondorPlex 9 + BlondorPlex n°2, vs BlondorPlex alone.
3. Jar/Lid made of 100% recycled plastic (excluding additives such as colorants).