Wella Professionals Ultimate Repair Miracle Hair Rescue delivers hair repair and nourishing restoration in just 90 seconds as part of iconic, highly anticipated “celebrity swag bag”
NEW YORK, February 4, 2024 – After hours of primping, performing and partying on Music’s Biggest Night®, top artists will be able to not only rest their sore feet but also revive their tired tresses. Wella Professionals today announced that its Ultimate Repair Miracle Hair Rescue serum was invited to be included in this year’s official GRAMMY® Gift Bag. This breakthrough, lightweight, leave-in spray which repairs even severely damaged hair in 90 seconds, is the latest hair care treatment from Wella Professionals, which is an integral part of the portfolio of Wella Company–an innovative global leader in the $100 billion hair and nails segment of the beauty industry.
“It’s exciting that Wella Professionals is in this year’s official GRAMMY® Gift Bag,” said Hugh Dineen, President, Brands and Global Chief Marketing Officer of Wella Company. “The world’s biggest artists deserve the world’s best treatments to keep their hair looking great – on tour, in the recording studio and on the red carpet. We know the show’s presenters and performers will love both the speed and the results Ultimate Repair Miracle Hair Rescue delivers. It’s the perfect on-the-go hair accessory for music icons and fans alike.”
Wella Professionals Ultimate Repair Miracle Hair Rescue provides instant repair for all hair types and is the brand’s newest at-home haircare product. This leave-on hair repair serum features patented technology that can reverse hair damage in 90 seconds – less than half the time of leading bond repair competitors. The powerful serum contains Alpha-Hydroxy Acid to rebuild the inside strength of the hair and Omega-9 to replenish the outer barrier of damaged hair. Together, the powerful combination detangles wet hair, strengthens, smooths, and rebuilds hair inside and out, leaving transformative results for all hair types and textures after just one use.
Wella Professionals is the No. 1 Salon Color Brand in the World* and one of the world-renowned brands in the Wella Company portfolio. To learn more, visit: https://www.wella.com
*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline
ABOUT WELLA COMPANY
Wella Company is an innovative global leader in the beauty industry that combines its iconic 140+ years history and industry expertise with its emerging status as a category-leading high-growth company. Since 2020, Wella Company has galvanized the transformation of our business and brands to become one of the fastest-growing companies in the beauty sector. Our portfolio of leading professional and retail hair, nails, and beauty tech brands include Wella Professionals, O·P·I, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol. Wella Professionals is the No. 1 Salon Color Brand in the World* and OPI is the #1 Professional Nail Salon Brand Worldwide. With an ambition to become the best beauty company in the industry, we inspire consumers and beauty professionals through our brands to look, feel, and be their true selves. We approach the product creation process by rigorously combining science, technology, and artistry to develop performance-led products, often distinguished by patented technology, a mark of the legendary Wella difference.
Guided by our company values and led by purpose to deliver positive impact on people through our products and towards our planet and society, we deliver sustainable growth to all stakeholders. We proudly support the salon industry and the artists and stylists we serve across the 127 countries in which we operate. Each day, we impact a diverse community of more than 91 million beauty lovers and industry professionals, social influencers, ambassadors, followers, employees, customers, and suppliers across the globe. This is our Wella Family. Our belief to be better by doing better guides our business, and our environmental and social progress. Continuing our journey to sustainably improve our products, reduce our impact on the environment, and create a culture where all employees lead as owners invested in our shared success, we ensure Wella Company prospers for generations to come. For more information on Wella Company, visit www.wellacompany.com and follow us on LinkedIn and Instagram.