Nioxin® the #1 professional brand for thicker, fuller hair unveils new look and a fresh campaign that Grows Results
New branding and design across combined with the brand’s first-ever global campaign targets hair thinning at its roots with “Got 30 Days?” creative.
Nioxin®, the No. 1¹ professional brand for thicker, fuller hair², today unveiled a new visual identity system featuring a refreshed and unified look across all channels, from its products, packaging, point of sale, and advertising that will begin rolling out across all markets this spring.
As part of the new look, Nioxin® is releasing its first ever master brand message “Nioxin Grows Results™” and developed a global marketing campaign called “Got 30 Days?” for its core System Kit products. This new campaign leverages the insight that a lot of things can happen in just 30 days and the brand’s proven results for thicker, fuller hair in just a month’s time is one of them. The core campaign is digitally focused, leveraging “Nioxin Grows Results™” and shows the uplift and joy consumers experience with more thickness, more fullness, more density in just 30 days.
“The brand’s new refreshed look and feel represents the joy that comes with having thicker, fuller hair,” said Sylvie Biragnet, Global SVP, Prestige Care Brands, Wella Company. “In just 30 days, Nioxin® gets to the root of the problem for results that consumers can see and feel.”
With more than 35 years of expertise and focus on scalp science, the deep understanding of the scalp and the importance that the right ingredients have in allowing it to function and breathe correctly, Nioxin® products feature skin loving ingredients like niacinamide, caffeine and biotin, to nourish the scalp and stimulate the hair follicle at the root, establishing a strong foundation for fuller, thicker, healthy-looking hair. Nioxin’s targeted products are clinically and dermatologically tested and address hair thinning and loss concerns starting at the scalp.
For more information and where to buy Nioxin®, please visit www.nioxin.com or join the conversation on Instagram, Facebook and Tiktok @Nioxin and hear from the millions of consumers who have grown results.
¹ Globally selling.
² Value data. Kline & Company.
³ Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.
About NIOXIN
NIOXIN’S range of care and styling products are designed specifically for thinning and fine hair. Nioxin’s targeted treatments and products are clinically and dermatologically tested and address hair thinning and loss concerns. With 35+ years of expertise and focus on scalp science, the brand has a deep understanding of the importance of ingredients like niacinamide, caffeine and biotin, to stimulate the scalp as the foundation for healthy hair. With breakthrough innovation and cutting-edge science, Nioxin® has a portfolio of products and targeted treatments to combat hair thinning and loss. It has the support of the Institute of Trichologists – the foremost professional association for the study and science of hair in the world.
About Wella Company
Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails and beauty tech brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol.
Our compelling vision to enable individuals to look, feel, and be their true selves is built on our 140+ year history of creating legendary beauty. Our brand portfolio reflects this spirit: professionally credentialed and many, founder created. Our fusion of science, technology, and artistry produces performance-led products, often further distinguished by patented technology.
Professional hair and nail industry artists and beauty-loving consumers are at the heart of everything we do. In just four years, we have transformed our business and brand portfolio. We are the #1 Salon Color Brand in the World with Wella Professionals and #1 Salon Nail Brand in the world with OPI.
Working as a connected, diverse global community of more than 6,000 employees, we lead for action and drive results with an Owner’s Mindset, guided by company Values, our entrepreneurial spirit, and One Team accountability. We have a shared desire to positively impact the communities we serve.
Our ambition is to become one of the best beauty companies in the industry, one that will last for generations to come. We dream big because we know our potential is unstoppable.
For more information on Wella Company, visit www.wellacompany.com and follow us on LinkedIn and Instagram.