Paint It and Glaze It with OPI Your Way for Spring 2024

With a completely customizable palette that’s all hue, the new OPI Your Way collection for Spring 2024 features shimmery and glittery sheer glazes designed to layer over highly-pigmented crèmes, allowing consumers to paint it and glaze it, creating infinite personalized color options.

Color highlights include apricot in both crème and glitter sheer finishes (Apricot AF, gLITter), which have recharging vibes and offer an inclusive alternative to traditional pastels. Cyber lime and turquoise crèmes (Get in Lime, First Class Tix) energize body and mind, while trans-seasonal dark brown, rich caramel, creamy tan, and shiny beige (Material Gworl, Spice Up Your Life, Basic Baddie, Bleached Brows) evoke feelings of warmth. Candy tones of shimmery bubblegum pink, sheer lavender glitter, and bright blue crème, (Bubblegum Glaze, Suga Cookie, *Verified*) have a whimsical, playful energy.

OPI Your Way includes 12 new shades–seven crèmes and five effect sheers–matched in GelColor, Nail Lacquer, and Powder Perfection (six select shades), plus 9 new shades–six crèmes and three effect sheers–exclusively available in Infinite Shine. With three simple steps, consumers can create totally customized looks. Step one: paint it. Choose one crème as your foundation, or use multiple to make a French tip or create abstract linework. Step two: glaze it. Layer any sheer glaze over the crème(s). Use more than one for a truly custom look, like a pearlescent glitter ombre. Step three: name it! For example, Apricot AF paired with Glazed N’ Amused to create Apricot N’ Amused, an entirely new color and name.

"I’m so excited about the OPI Your Way collection because it epitomizes one of the brand’s long-standing beliefs–color is the ultimate tool for self-expression," explains OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “People want shades that allow them to be unique and showcase their individuality. To get last year’s milky nail trend–Bubble Bunny–consumers creatively combined Bubble Bath and Funny Bunny to create their perfect hue. This collection expands upon that concept, with shades designed for layering, making each combination as unique as its wearer. And it’s not just the colors that can be remixed; each shade name was designed with simplicity in mind so two names can be combined into one, à la Brangelina.”

“The collection’s vibrant crème hues act as a foundation for your nails,” adds OPI Global Director of Color Equity Jill Bartoshevich. “Then dazzling, sheer shimmer, pearl, and glitter glazes add a dreamy, mesmerizing touch to the final look. You’ll find the biggest color trends of 2024 in this collection, including apricot in both opaque and glittery sheer finishes, as well as super vivid lime green.”

OPI Your Way shades will be available in GelColor, Nail Lacquer, and Powder Perfection (*select shades only) formulas, including:

PAINT IT (crèmes):

GLAZE IT (sheers):

Nine additional OPI Your Way shades will also be available in Infinite Shine, including:

PAINT IT (crèmes):

GLAZE IT (sheers):

GelColor provides a salon-perfect finish with up to three-week wear, while Infinite Shine offers a durable high-shine finish, traditional lacquer application, and up to 11-days of wear. Nail Lacquer features a highly-pigmented, rich formula for even application without streaking. Powder Perfection, a dipping powder system delivering a quick, no-light curing application, offers more than two weeks of wear.

Beginning February 1, 2024, OPI Your Way Nail Lacquers will retail for $11.49 ($13.95 CAN) each, and Infinite Shine colors will retail for $13.99 ($16.95 CAN) each at Professional Salons, as well as OPI.com, ULTA, ulta.com and Amazon Beauty via Amazon.com. GelColor and Powder Perfection are in-salon professional services only. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources.

For more information, please visit OPI.com. Follow along @OPI on Instagram, Facebook, and TikTok, and find the brand on Twitter @OPI_PRODUCTS!

As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily pigmented lacquers are super-rich, long lasting and chip-resistant – offering an affordable luxury to consumers. When used in a professional service, color can last up to seven days. OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a no-light three-step long wear lacquer system offering 11-days-of-wear, high-shine, and ease of application and removal. There are now more than 150 shades in the Infinite Shine collection. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 140 shades that match their iconic OPI lacquer counterparts) with up to three-week wear, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources. For more information, please visit OPI.com. Follow OPI on Instagram @OPI, on Twitter @OPI_PRODUCTS and go to OPI on Facebook to become a fan.

Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails and beauty tech brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol.

Our compelling vision to enable individuals to look, feel, and be their true selves is built on our 140+ year history of creating legendary beauty. Our brand portfolio reflects this spirit: professionally credentialed and many, founder created. Our fusion of science, technology, and artistry produces performance-led products, often further distinguished by patented technology.

Professional hair and nail industry artists and beauty-loving consumers are at the heart of everything we do. In just four years, we have transformed our business and brand portfolio. We are the #1 Salon Color Brand in the World with Wella Professionals and #1 Salon Nail Brand in the world with OPI.

Working as a connected, diverse global community of more than 6,000 employees, we lead for action and drive results with an Owner’s Mindset, guided by company Values, our entrepreneurial spirit, and One Team accountability. We have a shared desire to positively impact the communities we serve. 

Our ambition is to become one of the best beauty companies in the industry, one that will last for generations to come. We dream big because we know our potential is unstoppable.

For more information on Wella Company, visit www.wellacompany.com and follow us on LinkedIn and Instagram.