NEWEST UPDATES FROM WELLA COMPANY
Here you will find company updates, press releases, and media coverage of our brands and organization.
Wella Company brands Wella Professionals and ghd have partnered with Victoria Beckham for her SS26 show at Paris Fashion Week to create the hair look of the season in partnership with lead hairstylist Anthony Turner.
Frizz has met its match. Wella Professionals, the No.1 salon color brand in the world1, announces the launch of SMOOTHFILLER™, its latest demi-permanent smoothing service that delivers long-lasting, frizz-free hair in a single step.
Los Angeles-based heritage hair care brand Sebastian Professional announces the launch of a major brand restage, featuring an entirely new look and energy that speaks to its DNA as a trailblazer within the hair community.
Let your nails do the talkin’ with OPI’s new fall collection, What’s Your Mani-tude? Remix iconic 90s personalities—grunge queen or sporty spice, anyone?—to paint your own fresh mani-tude that’s so now-stalgic. What’s Your Mani-tude? features moody crèmes and shimmers with a balanced palette of colors that embrace 90s culture in today’s world. What’s Your Mani-tude? includes 12 richly pigmented shades color matched in Nail Lacquer, GelColor Intelli-Gel System™ and Powder Perfection (select shades) formulas; 12 additional shades in Infinite Shine; and 12 xPRESS/ON press-on sets.
Ever looked at another girl’s dreamy curls or barely-there waves and thought: how have they achieved that look? And how do I get it?
Wonder no more as ghd reveals the secret to 24-hour curls with the new ghd chronos curve collection; the latest innovations in the multi-award-winning ghd chronos HD Technology category, designed to speed up styling while protecting hair from extreme heat damage.
Wella Professionals, the No. 1 Salon Color Brand in the World*, is redefining hair color trends, unveiling SURREAL COLOR, the Autumn/Winter 2025 collection inspired by AI aesthetics and digital duality. As artificial intelligence continues to influence fashion, beauty, and design, this groundbreaking trend bridges the gap between AI-generated creativity and real-world hair artistry.
Get in your GELement™ with OPI’s new at-home gel polish designed to make you feel like a certified nail guru from the comfort of your own space. From high-quality formulas and top tier colors to an easy-to-use LED lamp and expert-led classes, this new line features all the GELements needed to master a gel mani.
ghd, a global beauty-tech leading brand, is strategically leveraging AI with the launch of the first of its kind AI-powered curl finder quiz.
Fresh off their biggest product innovation to date, ColorStrong, Clairol launches Clairol ColorStrong x Bala wrist weights: the ultimate power move to help you build color and strength simultaneously.