NEWEST UPDATES FROM WELLA COMPANY
Here you will find company updates, press releases, and media coverage of our brands and organization.
#OPINatureStrong
February 1, 2021– This fall, OPI launches Nature Strong™ by OPI for consumers who don’t want to choose between natural and high performance. Nature Strong™ offers long-lasting, highly pigmented color with a high shine finish that stays on for up to seven days without fading. The formula’s natural origin, plant-based ingredients are derived from sugar cane, manioc, wheat, potatoes, and corn, providing up to 75% natural origin color and 65% natural origin Top Coat. Featuring 30 shades inspired by nature and a Top Coat for added shine and protection, the new formula offers high quality natural lacquer that applies easily, dries quickly, and removes simply with lacquer remover.
On January 20, 2021, Joe Biden and Kamala Harris will take the oath of office and become the 46th President and Vice President of the United States. The national mood against which they will assume their leadership roles needs no further commentary.
OPI brings shimmer and shine to this holiday season with High Definition Glitters, an innovative new GelColor collection exclusively designed for the professional.
Newly formed company to build on success as an industry leader in the $100 billion hair and nail beauty market.
Zero Damage Temporary Color Depositing Masks to maintain or transform color at home.
With a color palette that brings to fingertips the cultural, culinary, and fashion wonders of Milan, Italy, the new Muse of Milan Collection by OPI takes consumers on a journey to this valiant and passionate city.
A root touch-up upgrade for a color with luxurious dimensions, subtle lights and soft shadow.
Introducing ghd’s first 3D volume smart hot brush, new ghd rise is for the volume seeker, creating 2 x more volume from root to tip.*
Rossano Ferretti, Global Ambassador, heroes the stylist community to curate a digital-first for the brand.