NEWEST UPDATES FROM WELLA COMPANY
Here you will find company updates, press releases, and media coverage of our brands and organization.
Wella Professionals, the No.1 Salon Color Brand in the World*, is taking Blondor to new levels - quite literally! Enter BlondorPlex 9, which raises the bar for blonding with nine levels of lift, integrated Plex technology, and a Metal Purifier for clearer, brighter results.
The Wella Company, an innovative global beauty leader, today announced that Calvin McDonald has been chosen as the company's next Chief Executive Officer, effective April 2, 2026. Calvin will also be appointed to the company's Board of Directors and will be based in New York.
For 45 years, OPI has created bestselling, globally renowned nail shades. To celebrate this major anniversary, OPI launches the OPIcons Collection for Spring 2026, featuring remixed versions of some of the brand's most iconic colors.
Step into the fast lane with the latest breakthrough innovation in hair, NEW ghd SPEED: ghd’s ultra-fast hair dryer featuring new ghd halo™ dual-airflow technology for power with control, cool-scalp, cool-touch, and no heat damage.
As consumers look for faster, more reliable at-home color solutions, Nice’n Easy10 delivers salon-inspired all-over permanent color in just 10 minutes, while Clairol’s first-ever 3-step Prep and Finishing System, Color Pro, offers smoother, shinier, more polished results at home.
Wella Professionals, the No. 1 Salon Color Brand in the World¹, is proud to unveil its latest innovation in hair care: Ultimate Color, a transformative haircare regime designed not just to keep color vibrancy, but to elevate other aspects of colored hair care. Following the success of its Ultimate Repair range, Wella is expanding its super-premium hair care portfolio to meet a major consumer need: color care.
Wella Company brands Wella Professionals and ghd have partnered with Victoria Beckham for her SS26 show at Paris Fashion Week to create the hair look of the season in partnership with lead hairstylist Anthony Turner.
Frizz has met its match. Wella Professionals, the No.1 salon color brand in the world1, announces the launch of SMOOTHFILLER™, its latest demi-permanent smoothing service that delivers long-lasting, frizz-free hair in a single step.
Check into the good hair hotel this festive season and indulge in an elegant escape, suite dreams and five-star hair gifts.