Global Launch of Wella Professionals Ultimate Repair Miracle Hair Rescue and ghd Duet Style Address Consumer Demand for Speed and Performance Benefits
PARIS, FRANCE (April 3, 2023) – Today, Wella Company, an iconic and innovative global leader in the beauty industry launched two new products from its leading hair color and care line Wella Professionals and beauty tech player ghd. The products were introduced at the Musée Des Arts Décoratifs ‘Des Cheveux Et Des Poils’ (Hair and Hairs) exhibition preview, where Wella Company is the main sponsor.
The event celebrates Wella Company’s historic impact on hair in culture on display to the world at Musée Des Arts Décoratifs, while also defining the future of hair with two explosive product innovations that address consumers’ desire for speed and performance. Despite healthy hair being the #1 functional driver for consumers, 50% are currently unsatisfied with their hair1. Wella Company is addressing this insight and ushering in a new era of hair care and styling, without the damage, with these breakthrough new products:
- ghd Duet – A new category in heat and air tools, a first of its kind 2-in-1 hot air styler enables users to transform hair from wet to smooth and styles with no damage and less time, and with 40 percent less energy usage.
- Wella Professionals Ultimate Repair Miracle Hair Rescue – A patented-technology leave-on hair repair treatment that can reverse hair damage in 90 seconds – less than half the time of leading bond repair competitors. The powerful serum boosts hair renewal via Alpha-Hydroxy Acid and Omega-9, strengthening and rebuilding hair from the inside out.
“Wella Company has an iconic 143-year history of bringing firsts to the hair industry, and the launch of Wella Professionals Ultimate Repair line and ghd Duet Style continue our momentum of producing hair-defining products for beauty lovers that fulfill their greatest hair desires – transforming hair to its most healthy and beautiful with speed-matched performance,” said Annie Young-Scrivner, Wella Company Chief Executive Officer.
The heralded ‘Des Cheveux Et Des Poils’ exhibition at the Musée Des Arts Décoratifs is a unique retrospective putting self-expression through hair at the forefront while depicting the impact of hairstyles and grooming on identity through the eras. The exhibition opens to the public on April 5 and runs through September 17 and celebrates the 700-year influential evolution that hair, styling, and grooming have had on the global zeitgeist. The more than 600 works dating from the early 15th century to the present feature style trends throughout history, and include key historic industry contributions from Wella Company including:
- The first hair dryers with built in motors and other archival hair tools.
- Historic marketing materials for products including Wella Koleston, the first hair color cream in a tube. Today, Wella Professionals Koleston Perfect remains the #1 global hair color.
- Never-before-seen work by Wella Professionals Global Creative Artist Alexis Ferrer, recognized for his groundbreaking delicate fine-art hair painting.
“The exhibition is a tribute to the incredible artistry and creativity of the hairdressing community worldwide, and we are proud to share it with the world,” added Ms. Young-Scrivner.
Now marking two years as a standalone company, Wella Company is one of the fastest-growing beauty companies in the sector. The company has a portfolio of iconic professional and retail hair, nail, and beauty tech brands including Wella Professionals, O·P·I, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol. For additional information about Wella Company, please visit www.wellacompany.com or follow us on Tik Tok and Instagram.
You can find additional information on the exhibition via this link.
1based on Kline – Global – FY22 vs FY21 Habits and Practices 2022
About Wella Company
Wella Company is an innovative global leader in the beauty industry that combines 140+ years of earned wisdom and industry experience with the momentum of a newly minted independent entity. Now marking two years as a standalone company, Wella Company is one of the fastest-growing beauty companies in the sector. The company has a portfolio of iconic professional and retail hair, nail, and beauty tech brands including Wella Professionals, O·P·I, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol. The company serves legions of artists and owners across the professional hair and nail community in more than 100 countries. Each day, a diverse community of more than 91 million beauty lovers and industry professionals, social influencers, ambassadors, followers, employees, and customers engage with and are impacted by Wella Company products across the globe. With the belief that business can be a catalyst for positive change, Wella Company acts to enable people, organizations, and societies to collectively prosper. Environmental, Social, and Governance (ESG) is at the core of Wella Company’s purpose-led agenda. Sustainability and Diversity, Equity and Inclusion are fundamental to who we are, how we operate and how we support the industry and communities we serve. Wella Company is building the best beauty company in the industry, ensuring that when the industry thrives, we thrive. And as we make progress on our agenda to care for our planet and leave a positive impact on society, we will become a champion for change whose legacy will be worthy of our iconic history. For more information on Wella Company, visit www.wellacompany.com and follow us on LinkedIn and Instagram.