Runway-Ready Hair: Wella Professionals & ghd Elevate Victoria Beckham’s AW25 Paris Fashion Week Show
Wella Company brands Wella Professionals and ghd once again have partnered with Victoria Beckham for her AW25 show at Paris Fashion Week to create the hair look of the season in partnership with lead hairstylist Anthony Turner.
Effortless yet considered was the focus backstage, with an emphasis on strong hair. This season, Victoria and Anthony opted for a smooth side parting, gathering longer hair into a low, undone pony.
Victoria Beckham’s AW25 show look was achieved using the groundbreaking HD Chronos Max styler and the revolutionary Wella Professionals ULTIMATE REPAIR and ULTIMATE SMOOTH products. Wella’s ULTIMATE REPAIR products prepared the hair, delivering fast***, inside-out repair that strengthens, smoothens, and restores shine to damaged hair. This innovative formula rebuilds bonds from within, replenishes the hair’s exterior, and provides up to 99% less breakage and 12x smoother results, making it the ultimate haircare partner for the runway. The models' stunning looks were perfected with the newly launched ULTIMATE SMOOTH Miracle Oil Serum, which offers heat protection while nourishing their hair in just 30 seconds. The result is irresistible smooth and healthy locks, with 96 hours frizz control to keep their styles flawless beyond the end of the show.
The looks were finished with several ghd products including the new ghd chronos TM max styler, the latest beauty-tech innovation by ghd, the UK’s number 1 straightener brand*. ghd chronos TM max, professional wide plate styler with 85% larger plates1, delivers 3x faster styling2 for HD results that last 24 hours3, saving precious time backstage while creating flawless, mirror like shine hair, with no extreme heat damage4. chronos TM max allows you to style large sections with speed, for up to 90% more shine 5, reduce frizz by 2.5x6, plus the close-edge plates mean you can now get closer to the roots when styling for perfect root-to-tip results.
The chronos technology identifies the users' styling motions and reacts by delivering the right amount of power into the plates to maintain the optimum temperature of 185°C to a new ‘higher level’ of precision. Better heat consistency delivers superior results, whether straightening or curling, styling fast or slow, or taking small or large sections. With ghd chronos, you can create high-definition styles in just one stroke.
Victoria Beckham said: "This season, we embraced a fresh, effortless hair look with a sleek, low ponytail and smooth side part—strong yet undeniably feminine. We achieved this with Wella Professionals’ Ultimate Repair Range and the new Ultimate Smooth Miracle Oil Serum, nourishing and replenishing the hair, then finished styling with the new ghd Chronos Max."
Lead hairstylist Anthony Turner said,
“I loved working with Victoria Beckham to create the look for her AW25, which is fresh and effortless, to match the mood of the collection. We mixed a feminine, yet strong look and opted for a side parting and low and clean ponytail. To nourish and repair damaged hair, we used Wella Professionals and ghd – my go-to brands backstage”
Follow Anthony’s step by step to creating the hair seen at Victoria Beckham AW25:
Step 1
Apply ULTIMATE REPAIR Miracle Hair Rescue on damp hair.
Step 2
Followed by ULTIMATE SMOOTH Miracle Oil Serum to the hair.
Step 3
Next the hair was dried with the ghd helios and then prepped with the ghd chronos max.
Step 4
Final step was the ghd curling tongs on some girls, setting with Wella Professionals Mistify Me Light.
* Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands.
** Consumer testing, Jan’21. 86% of 142 consumers agreed their hair lasted 24 hours after styling.
*** Vs. competitor styler working at 235°C.
† Technical test in a lab on brunette hair, measured vs. naturally dried hair.
†† Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a "Strength Reduction").
††† Technical test in a lab on frizzy hair, vs. naturally dried hair.
¹ Vs ghd Gold.
² Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses.
³ Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style.
⁴ Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a "Strength Reduction"). Extreme heat damage is a Strength Reduction of more than 0.005.
⁵ Technical test in a lab on brunette hair, measured vs. naturally dried hair.
⁶ Technical test in a lab on frizzy hair, vs naturally dried hair.