OPI Refreshes Classic Rainbow Hues with New Hidden Prism Collection for Summer 2020
Move into the light and experience the rainbow prismatic magic of OPI’s Hidden Prism Collection for Summer 2020.
Paint a pastel rainbow with 12 new colors in different formulas that will leave nails radiating in the sunlight with glitter finishes, and glowing in the moonlight with shiny iridescence.
In this collection, electric hues get a sun-washed finish. Vibrant pastels in pink and purple add a dreamy gleam to fingers and toes. Poolside shades of blue and green evoke nostalgia for long summer days, and subdued, shimmery oranges and corals give a nod to hot days and warm nights.
“These 12 shades offer a modern evolution of the classic primary rainbow,” remarks OPI Co-Founder and Brand Ambassador, Suzi Weiss-Fischmann. “Unique iridescent glitters and shimmer pigments give added depth and dimension to a kaleidoscope of color.”
“Summertime means vacations, pool days, and a brighter, more colorful palette – with manis and pedis on constant display,” adds OPI Global Director of Color Collections, Jill Bartoshevich. “Hero shades She’s a Prismaniac [available in Nail Lacquer and GelColor formulas] and Rainbows in Your Fuchsia [available in Infinite Shine formula] offer a fresh take on the season’s quintessential hot pink.”
Six of the Hidden Prism Collection shades will be available in GelColor and Nail Lacquer formulas, including:
The collection’s other six hues will be exclusively available in Infinite Shine formula, including:
GelColor provides a salon-perfect finish with up to three-week wear, while Infinite Shine offers a high-shine finish and traditional lacquer application. Nail Lacquer features a highly-pigmented, rich formula for even application without streaking.
Beginning June 2020, Hidden Prism Nail Lacquers will retail for $10.50 ($13.30 CAN) each and Infinite Shine colors will retail for $13.00 ($16.40 CAN) each at Professional Salons, as well as OPI.com, Beauty Brands, beautybrands.com, Chatters, Dillard’s, Hudson’s Bay, Regis, Sally Beauty, SallyBeauty.com, ULTA, ulta.com and Amazon Beauty via Amazon.com. GelColor is an in-salon professional service only. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources.
For more information, please visit OPI.com. Follow along @OPI on Instagram and Facebook and find the brand on Twitter @OPI_PRODUCTS!
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily pigmented lacquers are super-rich, long lasting and chip-resistant – offering an affordable luxury to consumers. When used in a professional service, color can last up to seven days. OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a no-light three-step long wear lacquer system offering long-wear, high-shine and ease of application and removal. There are now more than 150 shades in the Infinite Shine collection. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 140 shades that match their iconic OPI lacquer counterparts) with up to three-week wear, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources. For more information, please visit OPI.com. Follow OPI on Instagram @OPI, on Twitter @OPI_PRODUCTS and go to OPI on Facebook to become a fan.