OPI introduces On Point, a new instant press-on mani that’s salon-worthy AF, from the #1 salon brand worldwide.
On Point features the brand’s iconic shades and trending effects with a gel-like finish for up to 14 days of extra-long wear, so consumers can be who they want for as long as they want, always on point. With seamless adhesion and a comfortable fit, On Point is now the quickest way to get an OPI salon-quality manicure at home or on the go.
On Point launches with 12 of the most popular OPI colors, eight provide a classic flawless manicure and four are coupled with trending designs or effects such as a matte finish, flakes, and glitters. The easy-to-use at-home manicure with long-lasting glue allows consumers to express themselves in an instant. The press-on nails are chip-proof and smudge-proof for up to 14 days. Additionally, On Point manicures require no dry time and are water-resistant, withstanding regular hand washing and showering.
Each set of nails contains 24 reusable tips with 12 sizes to fit most, so they can be worn again and again and again. The product is vegan, containing no animal-derived ingredients. Packaging is responsibly sourced; each Forest Stewardship Council (FSC) carton is printed with soy ink and can be recycled.
“When it comes to nails, consumers want to look put together and experiment with the latest trends. Convenience is key, but not at the cost of quality,” explains OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “With On Point, fans can have it all – iconic OPI color, salon-quality gel-like finish, and impressive long wear. Now, your nails can match your mood, outlook, look, or occasion – in an instant.”
Color on POINT. Wear on POINT. You on POINT.
OPI On Point sets will be available in iconic color and trending designs:
On Point Shades:
Each On Point set includes 24 professional quality nails, as well as a Shape Up file, Buff Up buffer, wooden cuticle stick, Make it Stick glue (1g), and Nail Your Look tutorial card. To apply, use the quick and easy four-step process: fit, shape, prep, and press. To remove, soak nails in warm water and gently lift press-ons with cuticle stick.
Beginning July 1, 2023, OPI On Point sets will retail for $9.99 (iconic shades) and $10.99 (effects) each at premium stores, drugstores, mass outlets, and other authorized retailers as well as OPI.com. OPI is guaranteed only when purchased through authorized outlets and prestige stores.
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily pigmented lacquers are super-rich, long lasting and chip-resistant – offering an affordable luxury to consumers. When used in a professional service, color can last up to seven days. OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a no-light three-step long wear lacquer system offering long-wear, high-shine and ease of application and removal. There are now more than 150 shades in the Infinite Shine collection. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 140 shades that match their iconic OPI lacquer counterparts) with up to three-week wear, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources. For more information, please visit OPI.com. Follow OPI on Instagram @OPI, on Twitter @OPI_PRODUCTS and go to OPI on Facebook to become a fan.
About Wella Company
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands including Wella Professionals, O·P·I, ghd, Briogeo, Nioxin, Sebastian Professional and Clairol. At Wella Company, we are innovators who seek to inspire consumers and beauty professionals through our brands to look, feel, and be their true selves. We are committed to building the best beauty company in the industry where our 6,000+ employees across more than 100 countries can bring their best selves to work. Guided by our company values and led by purpose to deliver positive impact on people through our products and towards our planet and society, we deliver sustainable growth to all stakeholders. For more information on Wella Company, visit www.wellacompany.com and follow us on LinkedIn and Instagram.