NEW Wella Professionals Ultimate Repair
REBUILD BONDS INSIDE, REPLENISH HAIR OUTSIDE. 99% LESS BREAKAGE* 12X SMOOTHER HAIR* EXTRA SHINE*
Game: Changed. Introducing ULTIMATE REPAIR from Wella Professionals, a skincare-inspired hair repair care system. Shine, strength, and smoothness—total inside-out repair in just 90 seconds.
When we have a good hair day, everything feels amazing. We linger in the mirror, smile a little wider, and feel like we can face anything that comes our way. So, when hair is damaged and dry, it sabotages our look and our self-esteem. It’s no wonder that repair is the number one hair concern.
Whether it’s color, heat styling, UV rays, or pollution, 9 out of 10** women do something to damage their hair, every day.
ULTIMATE REPAIR REVOLUTIONIZES THE WAY WE APPROACH HAIR REPAIR
Until now, bond repair formulation had primarily focused on inner repair—the cortex. But why stop there? ULTIMATE REPAIR is a holistic solution that rebuilds bonds inside and replenishes hair outside, too, thanks to the patented technology combining Alpha Hydroxy Acid and Omega-9.
The ultimate game changer: Miracle Hair Rescue, a lightweight leave-in spray for intensive, inside-out repair of all hair types in 90 seconds That’s less than half the time of leading bond repair competitors.
Ultimate smoothness. Ultimate strength. Ultimate shine. Repair your hair inside & out with ULTIMATE REPAIR.
A NEW PATENTED TECHNOLOGY FOR ULTIMATE REPAIR
“At Wella, we know hair inside-out, and what damage looks like. Our expertise is reaching new heights with the launch of Wella Professionals ULTIMATE REPAIR!” - Max Morini, Wella Company Vice President, Research & Development, Wella Professionals
THE STORY BEHIND THE SCIENCE:
The initial inspiration came from skin, which has the ability to repair itself from damage in two ways: regeneration of new cells from the inside, and restoration of a protective barrier on the outside.
Hair can’t regenerate like skin does. So, the challenge for our scientists was to replicate the reparative powers of skin, but for hair—they succeeded in ULTIMATE REPAIR.
The breakthrough came in combining two skincare ingredients: Alpha Hydroxy Acid (AHA) and Omega-9. Together the combination repairs all hair types and textures from the inside out.
ULTIMATE REPAIR = treating both the inside + the outside of the hair.
THE ULTIMATE HAIRCARE ROUTINE IN FOUR STEPS
Four products designed with 140+ years of hair expertise, for all hair types. Each of them is formulated with our patented new technology, a skincare-inspired combination of Alpha Hydroxy Acid (AHA) and Omega-9. Practically instant, inside-out repair for all hair types and textures: coily, wavy, fine, straight, thick…and everything in between. And, with luxurious textures and our subtle signature scent, ULTIMATE REPAIR elevates daily care into an extraordinary experience.
A WORD FROM THE PROS: “I’m impressed by the dramatic improvement on the hair! It’s unique!” – Zac Mesquit, Chief Blonding Officer, Wella Professionals
STEP 1: SHAMPOO
A lightweight cream shampoo for a luxurious lather and gentle, effective daily cleansing. Removes harmful impurities—metals, product build-up, oils, dirt and pollution—and starts the rebuilding process.
STEP 2: CONDITIONER
Creamy, deep conditioner to detangle, deeply strengthen, and repair every day without weighing the hair down. Hair is moisturized and left with a clean, fresh feel.
STEP 3: MIRACLE HAIR RESCUE
The star of the ULTIMATE REPAIR routine, and a major innovation in bond repair technology. A weightless liquid leave-in spray that repairs hair damage —inside and out—in just 90 seconds. Detangles as it intensively strengthens and smooths hair for transformative, long-lasting results. Apply once or twice a week (adjust quantity based on needs).
STEP 4: PROTECTIVE LEAVE-IN
Delicate cream serum that protects, repairs, and smooths all hair types every day. Creates hair that’s eight times smoother for easier styling. Offers 5-in-1 protection from breakage, UV damage, heat (up to 230°C/450°F), mechanical damage, and frizz. Straight hair is more sleek, curls are more defined.
300 scientists, 500+ patents, 140+ years of trusted, professional hair expertise.
It all comes together in ULTIMATE REPAIR.
* When using ULTIMATE REPAIR Step 3.
** Consumer study conducted in 2022 with 1,500 panelists.