New Muse of Milan Collection by OPI Celebrates the Culture, Resiliency, and Spirit of Milan
With a color palette that brings to fingertips the cultural, culinary, and fashion wonders of Milan, Italy, the new Muse of Milan Collection by OPI takes consumers on a journey to this valiant and passionate city.
“For more than two decades, OPI has taken women around the world with its destination-themed collections. When we first conceptualized this collection, we traveled to Milan for inspiration. We ate fresh pasta, spent hours walking the city streets, and drank Campari and orange juice while checking out the incredible street style. We had no idea the hardships and changes Milan would soon be facing due to the global pandemic,” explains OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “Through this collection, we proudly support and honor Milan, a magical city that showed its loving spirit even at the height of the coronavirus outbreak.”
Featuring 12 colors in four different formulas, modern variations of vintage-inspired hues of warm taupe, burnt orange, terracotta, and dark teal give nails a retro feel, while classic denim blues are reinvented with shades ranging from icy blue to peacock blue. Milan’s façade of industrial gray and shiny steel comes together to inspire gunmetal hues both with and without shimmer. Floral tones in dusky, rich variations of iris, lilac, heather, and mulberry finish off this fashion-forward collection.
“We believe in the transformative power of color,” remarks OPI Global Director of Color Collections Jill Bartoshevich. “This collection offers a palette that’s fresh, romantic, and trendsetting -- bringing to life Milan’s worldly energy and celebrating such a beautiful city and culture.”
The 12 Muse of Milan Collection shades will be available in GelColor, Infinite Shine, Nail Lacquer and Powder Perfection* (select shades) formulas, including:
GelColor provides a salon-perfect finish with up to three-week wear, while Infinite Shine offers a high-shine finish and traditional lacquer application. Nail Lacquer features a highly-pigmented, rich formula for even application without streaking. Powder Perfection, a dipping powder system delivering a quick, no-light curing application, offers more than two weeks of wear.
Beginning August 2020, Muse of Milan Nail Lacquers will retail for $10.50 ($13.30 CAN) each and Infinite Shine colors will retail for $13.00 ($16.40 CAN) each at Professional Salons, as well as OPI.com, Beauty Brands, beautybrands.com, Chatters, Dillard’s, Hudson’s Bay, Regis, Sally Beauty, SallyBeauty.com, ULTA, ulta.com and Amazon Beauty via Amazon.com. GelColor and Powder Perfection are in-salon professional services only. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources.
For more information, please visit OPI.com. Follow along @OPI on Instagram, Facebook, and TikTok, and find the brand on Twitter @OPI_PRODUCTS!
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily pigmented lacquers are super-rich, long lasting and chip-resistant – offering an affordable luxury to consumers. When used in a professional service, color can last up to seven days. OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a no-light three-step long wear lacquer system offering long-wear, high-shine and ease of application and removal. There are now more than 150 shades in the Infinite Shine collection. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 140 shades that match their iconic OPI lacquer counterparts) with up to three-week wear, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources. For more information, please visit OPI.com. Follow OPI on Instagram @OPI, on Twitter @OPI_PRODUCTS and go to OPI on Facebook to become a fan.