Our Brands

Our portfolio of brands are leaders in their fields, spanning categories in hair color and care, nails, and beauty tech tools.

SHOP OUR PRODUCTS ON WELLASTORE

Model with long, glossy, cherry red hair.

The pro-first hair company since 1880. No. 1 Salon Color Brand in the World*

*Based on Wella Master Brand USD sales on the 2025 Professional Hair Care Global Serie for the hair coloring products category published by Kline.

The iconic culture into colors company

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A global leader in premium professional hair styling tools

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The naturally transformative hair company

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The scalp care and hair thinning expert

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The mastery in artistry company

happy brunette model sings using a hair paint brush

Color that feels like you

Professional quality hair color and styling brand

The luxuriously reborn hair and scalp company

Serving independent salons and stylists since 1919

Big ideas for small salons since 1956