Perfume/ Fragrance

We use Fragrances to provide a pleasant product application experience both for the hairdresser and also for the consumer. Fragrances are used in a wide variety of products to impart a pleasant odor, mask the inherent smell of some ingredients, and enhance the experience of using the product. Fragrances create product experiences that are ubiquitous, tangible, and valued. They solve important functional problems and they satisfy valued emotional needs.