Cookie Notice

Last Modified: January 2024

Your privacy is important to Wella International Operations Switzerland S.à.r.l [and its affiliates and subsidiaries](“Wella”, “we” or “us”) and we are committed to protecting your Personal Data. This Cookie Notice provides you with clear and accessible information about the cookies and similar technologies that Wella uses, why they are used and the choices you have via your cookie settings.

Unless otherwise defined in this Cookie Notice, capitalized terms used in this Cookie Notice have the same meaning as in our Privacy Notice, which sets out how your Personal Data (including data collected by cookies) is collected, used, stored and shared.

We encourage you to take the time to review this Cookie Notice in full. However, we have designed this Cookie Notice so that you can easily find answers to the questions that you might have. Click on any of the following links to be directed to the relevant information:

  1. What are cookies and similar technologies?
  2. What types and categories of cookies does Wella use?
  3. How does Wella use cookies?
  4. How do I manage my cookies preferences and consents?
  5. Who has access to the data collected by the cookies?
  6. For how long does Wella retain my Personal Data?
  7. What are my rights?
  8. Does this Cookie Notice ever change?
  9. How do I contact Wella?

Cookies are small data files that are downloaded to your device when you visit a website or application. When you return to the website, or another website that recognizes that cookie, the cookie is sent to that site to enhance your experience by remembering your preferences, providing tailored advertising, helping you navigate more efficiently or keeping you logged in. You can find out more about cookies at or

To learn more about how Wella uses cookies, please refer to the section “How does Wella use cookies?”.

The Wella website may use similar technologies to cookies, including pixel tags, mobile device identifiers, web beacons and server logs to understand how you are using our website and provide adverts tailored to you and your interests. These technologies often take the form of a small, transparent graphic images placed on a web page or in an email. They work with cookies and capture data like your IP address, when you viewed the page or email and what device you were using. Where we use web beacons in the emails we send to you, these are used to enable us to assess the level of engagement our emails receive by measuring information such as the delivery rates, open rates and click through rates which our emails achieve.

To learn how we collect, use, store and share Personal Data, whether collected in relation to cookies or otherwise, please refer to our Privacy Notice.

There are different types of cookies, for example because of how long they are stored or who is placing them:

  • Session cookies: these are cookies which last for as long as you keep your web browser open and expire when you close your web browser.
  • Persistent cookies: these are cookies which stay on your device for a set period of time and expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.
  • First party cookies: these are cookies set by the website that you are visiting at that time, either by us, or by a third party at our request.
  • Third party cookies: these are cookies that are set by a party other than that of the website you are visiting.
  • Social Media cookies - Wella websites use cookies set by Social Sites (such as the Facebook “like” button) which enables you to share and engage with our Content via these Social Sites. By allowing these cookies, these Social Sites may be able to track your browser activity and build up a profile of your interests.

There are also different categories of cookies based on what the cookie is used for:

  • Strictly necessary cookies: these are used to provide the service, application, and other essential functionalities of our website. These cookies are set to provide the service, application, or resource requested. Without these cookies, your request cannot be delivered appropriately, and our website may not function as expected or in a secure way. These trackers are set to manage essential actions, such as requesting website visual elements, page resources, or due user login/logoff. We can also use these cookies to set up essential functionalities to guarantee the security and efficiency of the service requested, like authentication and load balancer requests.
  • Functional cookies: these are used to provide enhanced performance for some website resources and services as well as sometimes to adopt a higher level of personalisation on user experience. These cookies are set by us or by third party service providers we use to implement additional functionalities or to enhance features and website performance. However, they are not directly related to the service you requested. Services and functionalities implemented by these cookies support features like an automatically filled text box, live web chat platform, non-necessary forms, and optional security parameters like a single sign-on (SSO).
  • Performance cookies: these are used to provide quantitative measurement of our website and its resources used for purposes like troubleshooting and analytics. These cookies are set to provide quantitative measures of website visitors. Information collected with these cookies is used in operations to measure website or software Key Performance Indicators (KPIs), such as for website performance, troubleshooting, or analytics. With these cookies, we can count visits and traffic sources to improve the performance of our website and our ads and application. If you do not allow these cookies, we will not know when you have visited our website.
  • Targeting cookies: these are used to provide behavioral advertising and re-marketing of analytical data. Our advertising partners set these cookies to provide behavioral advertising and re-marketing analytical data. They collect any type of browsing information necessary to create profiles and understand user habits to develop an individual and specific advertising routine. The profile created regarding your browsing interest and behavior is used to customize the ads you see when you access other websites.

When you access the Wella website, view or interact with our content or otherwise communicate with us digitally, Wella, our affiliates and our partners use cookies, web beacons and similar technologies to:

  • understand the behaviour of users to the Wella website;
  • track which parts of the Wella website people have visited;
  • understand the profile of the users of the Wella website;
  • make our Wella website as convenient and personal as possible, for example by keeping you signed in;
  • provide certain services that require the use of cookies such as using an online shopping basket.
  • measure the effectiveness of our online advertising or how often our content is viewed; and
  • analyse your information including your location, products and/or services requested, age, time zone, IP address and URL visited, against our wider customer base for internal business purposes, such as generating statistics and developing marketing plans, to improve our services and products, the Wella website and content. We may also aggregate and de-identify your information to create customer segments and share with our licensees and partners.

We may also use cookies for targeted advertising purposes. For example, we, or with third party vendors, may use your information to provide you with targeted advertising on third party sites, including Social Sites. These advertisements are either: (i) “contextual” (meaning they are presented due to the webpage that you are viewing); or (ii) “behavioural advertising” or “interest-based advertising” (i.e. where advertisements are shown to you based upon your interests which we have inferred from your information including demographic, geographic and interest-based data). We may use targeted advertising to specifically include or exclude individuals who have registered for our products and show you the services that are most relevant to you.

We may match your browsing activity on one device, such as your mobile phone, with your browsing activity on another device, such as your tablet, to ensure our advertising is tailored to you. To allow us to do this, our preferred technology partners may share information, including your browsing patterns, geo-location and device identifiers, and we will match that information to the information in our user base by identifying the browser and devices that appear to be used by the same person. To learn more about how we share your information, please refer to our Privacy Notice.

When you: (i) sign in to the Wella website using a Social Site or other websites; (ii) access Social Sites using the Wella website or other websites; and/or (iii) submit content to Social Sites or other websites using the Wella website; that Social Site or other website may use cookies and similar technologies to collect data about user behaviour for their own purposes. This use of cookies is in line with that third party’s own cookie policy/notice, over which we have no control.

You can manage your cookie preferences and consents via our Privacy Preference Centre which you can access by clicking on the “Cookie Settings” link in the footer on the Wella website.

You are welcome to block the use of some or all the cookies and similar technologies we use on our website. However, please be aware that doing so may impair some features and/or services on our website and its functionality or may even render some or all of it unusable. Additionally, added functionality which is provided by personalization technologies will likely not work - impairing our ability to provide content or products which are most relevant to you.

Browser settings

You can accept or reject some or all cookies (for example, blocking all third-party cookies) by adjusting your browser settings. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. However, please be aware that when you disable cookies, some features and services on the Wella website may not function properly and may cancel opt-outs that rely on cookies, such as web analytics. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most used web browsers:

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session.

Existing cookies

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.

Web beacons

By setting your email account to display emails as text only, you may be able to prevent the use of some web beacons, however, please be aware that our emails won’t look as pretty and some functionality may be disabled. Please consult the "Help" section of your email client for more information. Alternatively, you can remove yourself completely from our mailing list, in particular, by going to the bottom of any email from us and clicking on the relevant 'unsubscribe' link in the emails you receive or by contacting us using the details found in the section “How do I contact Wella?”.

Mobile Device Cookies

You can manage your cookie preferences and consents via our Privacy Preference Centre which you can access by clicking on the “Cookie Settings” link in the footer on the Wella website.

For your mobile device, you can understand which third parties have currently enabled cookies on your mobile device and how to opt-out of some of those cookies by accessing the Network Advertising Initiative's website at from your mobile device. On your mobile device you may also select “Limit Ad Tracking” (on iOS devices) or “Opt out of Interest-Based Ads” (on Android) which allows you to limit the use of information about your use of apps for purposes of serving ads targeted to your interests.

For more information about the entities with whom we may share cookie-related Personal Data, please check our Privacy Preference Centre which you can access by clicking on the “Cookie Settings” link in the footer on the Wella website.

We will retain your Personal Data in connection with the cookies collected only for the period necessary to fulfil the purposes outlined in this Cookie Policy or as set out in our contracts with our business partners. After the purpose of processing is achieved, we may retain your Personal Data for compliance with legal or regulatory obligations or for our enforcement or defence of legal rights.

For more information about how long we retain cookie-related Personal Data, please check our Privacy Preference Centre which you can access by clicking on the “Cookie Settings” link in the footer on the Wella website.

For more information about your data protection rights and how to exercise them, please check the “What are my Data Protection Rights?” section of our Privacy Notice.

We may update or modify this Cookie Notice from time to time, in particular, in response to changing legal, technical, or business developments. The date of the most recent version of this Policy will appear at the top of the page.

When we update our Cookie Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make. For example, we will notify you of any changes to this Cookie Notice by posting a new Cookie Notice and updating the “last modified” date at the top of this page or by sending the new Cookie Notice to you via email, where appropriate.

If you have any questions regarding our Cookie Notice or how we handle your Personal Data, you may contact us at, or by contacting us via the online form here.