Beeswax helps to avoid an emulsion from separating into its oil and liquid components, especially in cosmetics and personal care products that require a creamy consistency.Commonly it is used in lip balm, lip gloss, hand creams, salves, and moisturizers; and in cosmetics such as eye shadow, blush, and eye liner. Beeswax is also an important ingredient in moustache wax and hair pomades, which make hair look sleek and shiny.We use it in our Hair colorants, Shampoos and Conditioners for emulsion stabilizing purpose and to improve hair feel and shine.