Wella Professionals Unveils SURREAL COLOR - AI-Inspired Hair Color Trend Collections for A/W 2025
Wella Professionals, the No. 1 Salon Color Brand in the World*, is redefining hair color trends, unveiling SURREAL COLOR, the Autumn/Winter 2025 collection inspired by AI aesthetics and digital duality. As artificial intelligence continues to influence fashion, beauty, and design, this groundbreaking trend bridges the gap between AI-generated creativity and real-world hair artistry.
AI Meets Hairdressing: The Future of Color
AI-driven beauty trends have transformed consumer expectations, with clients increasingly bringing AI-generated images as inspiration to salons. SURREAL COLOR embraces this evolution, empowering hairdressers to translate the surreal, hyperreal hues of AI into tangible, wearable color.
A moodier, cooler aesthetic will reign; think tinted dark and iridescent shades, as well as beautifully blended neutrals. Featuring nine new shades, this trend-led collection from Wella Professionals blends iridescent darks, barely-there neutrals, and hyperreal pastels, creating a futuristic yet versatile palette. The lineup includes rich mocha tones, shimmering platinum, and futuristic dusk hues, all designed for professional customization.
A Season of Transformation: AI-Inspired SURREAL COLOR Hair Trends by Month
July & August – SURREAL BLONDE & SURREAL PASTELS
Two flawless blonde looks, created using an innovative freehand and foil application provide flawless light and luxurious shadows. These looks will allow clients to express themselves through natural elegant blondes or creative pastel shades, with zero damage, thanks to Shinefinity.
Light and luminous, these shades embrace freehand and foil application techniques to create flawless light reflections. Soft yet striking, they enhance blonde and pastel hues with an ethereal, hyperreal glow.
Hero Product: Shinefinity.
New shades: Four new Shinefinity shades inspired by the seasonal palette made of neutrals and the pantone color of the year MOCHA MOUSSE. 07/0 and 07/97 are two sheer & neutral shades for the ultimate zero lift root tap, while 09/39 and 07/39 are the perfect iridescent gold to flatter any blonde.
September & October – SURREAL BRUNETTE & SURREAL BRONDE
Inspired by Pantone’s Color of the Year – Mocha Mousse, this trend features two exquisite AI inspired brunette looks, introducing rich, sophisticated browns, blended with cooler metallic undertones. Precision highlights and diffused panels create depth, richness, and high impact.
Hero Product: Koleston Perfect, Color Touch, for rich, personalized hues.
New shades: Don’t miss the chance to try the Koleston Perfect limited-edition shades: 6/98 and 8/98 two iridescent cool shades for soothing neutral results, and 3 new Color Touch shades 4/19, 5/19 and 7/19 for Darker hues with smoky cendre, the perfect base for any tinted dark palette.
November & December – SURREAL DUSK & SURREAL PLATINUM
As the season shifts, these shades push boundaries with creative lightening placements, producing unexpected, high-contrast effects. Inspired by AI’s ability to manipulate light, these colors redefine platinum and deep dusk tones with a futuristic edge.
Looks: Discover the new looks of the holiday season, Surreal Dusk, inspired by the trendiest color of the year Future Dusk, and Surreal Platinum, a high-impact, shimmering cool blonde with lilac undertones.
Hero Products: Blondor, Illumina Color, Koleston Perfect for striking, high-impact results.
Elevating the Salon Experience with AI-Powered Services
Wella Professionals is introducing the SURREAL COLOR Service, an AI-enhanced consultation and color application system designed to elevate salon experiences. With INSPOLAB, an AI-powered consultation tool, hairdressers can analyse clients’ face shape, skin tone, and personal preferences to deliver personalized color recommendations.
Additionally, this “What’s Hot Service” will guide professionals in executing the latest techniques, from strategic shadowing to diffused lighting, bringing the precision of AI imagery to real world hair color.
The Industry Professionals Behind SURREAL COLOR
Industry icons such as James Earnshaw, Renya Xydis, Haleema Harris and Romeu Felipe have co-created the collection, shaping this trend, emphasizing that AI is not replacing hairdressing, it’s enhancing it!
“AI has massively influenced the industry. It has given clients a brand-new idea of reality,” says James Earnshaw, Wella Professionals Global Ambassador. “The key is using it as a tool to elevate our artistry.”
Unlocking the Future of Hair Color
With its AI-inspired shades, expert-driven techniques and innovative consultation tools, SURREAL COLOR is more than a seasonal trend - it’s the next step in the evolution of hair artistry. As digital and physical worlds continue to merge, Wella Professionals is leading the way in transforming futuristic inspiration into salon reality.
For media inquiries, images or interviews, please contact:
Mary Franza
maria-angela.franza@wella.com
Follow @wellahair to discover more.
*Based on Wella Master Brand USD sales on the 2023 Salon Hair Care Study for the hair coloring products category published by Kline
About Wella Company
Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails and beauty tech brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol.
Our compelling vision to enable individuals to look, feel, and be their true selves is built on our 140+ year history of creating legendary beauty. Our brand portfolio reflects this spirit: professionally credentialed and many, founder created. Our fusion of science, technology, and artistry produces performance-led products, often further distinguished by patented technology.
Professional hair and nail industry artists and beauty-loving consumers are at the heart of everything we do. In just four years, we have transformed our business and brand portfolio. We are the #1 Salon Color Brand in the World with Wella Professionals and #1 Salon Nail Brand in the world with OPI.
Working as a connected, diverse global community of 5,000+ employees, we lead for action and drive results with an Owner’s Mindset, guided by company Values, our entrepreneurial spirit, and One Team accountability. We have a shared desire to positively impact the communities we serve.
Our ambition is to become one of the best beauty companies in the industry, one that will last for generations to come. We dream big because we know our potential is unstoppable. For more information on Wella Company, visit www.wellacompany.com and follow us on LinkedIn and Instagram.