Wella Professionals announces social media icon and industry pioneer Patricia Nikole @paintedhair as a new Brand Ambassador


Known for her signature ”painted hair” technique and for her visionary stance on social media and education, Patricia is joining forces with the world-leading salon professional color brand.

Wella Professionals, the world-leading professional hair color brand, has announced hair colorist and social media darling Patricia Nikole, @paintedhair, as Brand Ambassador. Known for her impeccable technique and as a pioneer in hair painting trends, Patricia brings her beautifully crafted techniques to Wella Professionals’ standards of excellence.

Patricia is an exceptionally skilled colorist and self-made entrepreneur who has built a reputation for her signature “painted hair” blends and natural looks. She's broadly recognized as one of the industry's early adopters and pioneers in the understanding and leveraging of social media.

She has risen as one of the world's most prominent hair artists on social media as evidenced by the transformative power that the medium has brought to the hairdressing scene in recent years.  Her education programs have significantly impacted the industry, and she's managed to inspire and grow an impressive follower fan base on Instagram of over 912,000.

Of the partnership, Patricia Nikole says, "Color and education are my shared passions with Wella Professionals. I am honored to collaborate with this iconic brand in its creative direction and to inspire and support a new generation of hairdressers to thrive in this wonderful industry of ours.”

In her new role she will collaborate exclusively with Wella Professionals across a broad spectrum of areas including content creation, digital transformation, creative collaboration, product co-creation, color techniques, education innovation, and influencer marketing. She will also create inspirational looks and serve as spokesperson for the brand.

Patricia Nikole is a credited Color Master who values the importance of possessing a strong technical understanding of the way color works with hair. A seasoned professional known for pushing the boundaries of hair color without compromising the result, Patricia thrives in giving everyday women beautiful transformations that help boost their confidence.

Born in Sacramento, California, Patricia is also a mother of three who at some point in her career was raising her family on her own, successfully balancing and nurturing both, the growth of her personal life and of her career.

"My career has been nothing short of a dream since those early years and now partnering with Wella Professionals marks my biggest professional achievement to date. I am a strong believer in ‘paying it forward’ and I will use this opportunity to collaborate with Wella Professionals in the coming years to give back to this beloved industry of ours, ” added Patricia.

Laura Simpson, Chief Marketing Officer of Coty Professional Beauty, concluded, “Patricia’s personal and professional accomplishments are nothing short of exceptional. We’re very proud to attract new talent of her calibre. She perfectly exemplifies the future of our industry and her story is a true inspiration for an upcoming generation of hairdressers.”