Wella Company and the Musée des Arts Décoratifs Partner for ‘Des Cheveux et des Poils’ Exhibition
Wella Company, the iconic beauty company, is partnering with the Musée des Arts Décoratifs in Paris to bring the exhibition ‘Des Cheveux et des Poils’ to the public opening April 5th, 2023 and running through September 17th, 2023.
The exhibition focuses on the intersection between fashion and beauty to bring to life the historical, cultural and personal influence hair, hairstyles and grooming have made on personal appearance and societal perception through the centuries. Wella Company was founded in the late 19th century and quickly became a beauty industry leader, now one of the fastest-growing professional and retail hair, nail and beauty tech companies in the world. Among the 600 works presented, from the 15th century to the present day, the exhibition highlights some of Wella Company’s preeminent contributions across products, services and tools, including:
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The first hair dryers with built in motors, and other archival hair tools
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Historic marketing materials for products including Wella-Koleston, “the first hair color cream in a tube.” Today, Koleston Perfect by Wella Professionals remains the #1 global hair color.
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Never-before-seen work by Wella Professionals Global Creative Artist Alexis Ferrer
Nearly 150 years later and now in its third year as an independent company, Wella Company and its brands continue to innovate and transform the hair care, color, and styling landscape today.
The full release detailing the upcoming exhibition is here.