Strike a Pose and Do Hue with OPI Make ‘Em Jelly, New Sheer Jelly & Crème Shades for Summer 2025

This summer, OPI introduces a bold, joyful color palette with OPI Make ‘Em Jelly, a collection including translucent, milky, and glittery jelly hues alongside opulent opaque crèmes. Strike a pose and have a ball doing it! Turn the sidewalk into your catwalk and vogue the house down with sometimes unconventional, always eye-catching, mood-boosting looks. OPI Make ‘Em Jelly includes 12 shades color matched in Nail Lacquer and GelColor, 12 additional shades in Infinite Shine, and 4 press-on sets in xPRESS/ON—all in support of The Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQIA+ young people.

From radiant raspberry and candy pink hues (Pearl-Clutching Behavior; Baby, Pink Again; Cotton Candied Clawz; Make ‘Em Jelly; Blushin’ Pride; Servin’ Pink; Strawberry Slay; Drop It Like It’s Hawt; Beet for the Gawdz) to electric indigo (Blue Them All Away; IndiGO Off; It’s in Your Jeans; Dust the Competition), Make ‘Em Jelly offers an ode to the unbridled boldness and unique creativity of Ballroom manis.

Aquatic greens (Pose-in Ivy; CelebrATE That; Jelly Green with Envy), radiant yellows (Daffodil Duck Walk; Keep Up Buttercup; Your OPIness), electric oranges (Prideful Peach; Vogue Into the Sunset), and dramatic purples (Vogue en Violet; Drop to the Florchid) round out the collection, offering shades to slay the stage, whether your desired look is demure or daring.

"OPI Make ‘Em Jelly embraces dopamine glam with shades that make you feel good, not just look good,” explains OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “OPI is the color expert, but our consumers are the authority when it comes to unbridled self-expression. These shades allow you to express your inner icon in ways that are bold, unique, playful, and uplifting.”   

"This collection is inspired by Ballroom culture with Ballroom dancers featured in the campaign. Make ‘Em Jelly celebrates the way inclusion can inspire extreme joy and uninhibited creativity, which we recognize in partnership with The Trevor Project,” adds OPI Global Director of Color Equity Jill Bartoshevich. “Make ‘Em Jelly includes two hero shades; Blue Them All Away (Nail Lacquer/GelColor) is a bright cornflower blue crème that evokes freedom. Vogue Into the Sunset (Infinite Shine) is a bold orange crème that lends itself to extreme expression. Along with these two hero shades and other vivid crème finishes, Make ‘Em Jelly includes ten sheer, ultra-glossy washes of color to get the trending jelly nail effect.”

For the fourth year, OPI is proud to partner with The Trevor Project to support its life-saving mission to end suicide among LGBTQIA+ young people. OPI's $100,000 contribution this year will help The Trevor Project continue to provide free and secure crisis services for LGBTQIA+ young people in need. Sales of the collection will not impact the annual contribution; Make ‘Em Jelly is inspired by the organization and aims to build awareness. OPI’s support will go towards counselors available 24/7/365 and The Trevor Project’s innovative advocacy, research, and public education programs, as well as raise awareness of Trevor’s integrated efforts with the 988 National Suicide and Crisis Lifeline. 

Updated from third to fourth but kept everything else in this paragraph the same as last summer’s release

GelColor with OPI exclusive Intelli-Gel Technology^TM offers supercharged pigment and shine with a revolutionary self-correcting and stay-put formula for impeccable results and three weeks of wear. Original Nail Lacquer features a highly pigmented, rich formula for even application without streaking for up to seven days. The exclusive Infinite Shine formula offers a durable gel-like high-shine finish with traditional lacquer application, damage-free removal, and up to 11-days of wear. xPRESS/ON press on nails offer instant professional quality shades, nail art designs, and effects with 14-day wear.

Beginning May 1, 2025, OPI Make ‘Em Jelly Nail Lacquers will retail for $11.99 ($14.50 CAN) each, and Infinite Shine colors will retail for $14.49 ($15.50 CAN) each at Professional Salons, as well as OPI.com, ULTA, ulta.com, and Amazon.com. GelColor is an in-salon professional service only.

For more information, please visit OPI.com. Follow along @OPI on Instagram, Facebook, and TikTok, and @OPIProducts on YouTube and Pinterest. You can also find the brand on X @OPI_PRODUCTS!

As the #1 salon brand worldwide, OPI is committed to providing unlimited color and the highest quality products, artistry, and techniques to professionals, newbies, and at-home gurus alike. OPI’s Nail Lacquer, Nature Strong, Infinite Shine, RapiDry and Nail Envyâ shades are formulated vegan*. GelColor with Intelli-Gel Technologyä and Powder Perfection shades are also vegan*, as well as HEMA-free. Known for its iconic shade names, award-winning rainbow of 200+ colors, and innovative products, OPI empowers users to embrace their authentic selves. OPI is for walking down the aisle and opening your own salon. It's for when you Ask For A Raise and take a Bubble Bath.

OPI was co-founded by Suzi Weiss-Fischmann in the 1980s. Also known as The First Lady of Nails, Suzi is an icon, a legend, and a true NAILblazer. Suzi’s love of color changed the way we express ourselves from nail to toe. “In the 80s, OPI set out to permanently change the message of nails and give everyone a vast array of colors worthy of their strength and potential. OPI’s vision has always been to help you express who you are and who you want to be.” -- Suzi

OPI is a proud partner of The Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQIA+ young people. OPI helps to paint a more colorful future by encouraging self-expression in alllll forms. OPI’s annual contribution to The Trevor Project continues to provide free and secure 24/7 crisis services and train a record number of counselors to reach the more than 1.8 million LGBTQIA+ young people who seriously consider suicide each year in the U.S. OPI’s support will also go toward expanding The Trevor Project’s innovative advocacy, research, and education programs, as well as TrevorSpace, an affirming online global community for LGBTQIA+ young people ages 13-24.

OPI nail lacquer is available in more than 100 countries. Together, let’s make the world a more colorful place. For more information, please visit OPI.com. Follow @OPI and @OPI_professionals on Instagram, @OPI on TikTok and Facebook, @OPIProducts on YouTube and Pinterest, and @OPI_PRODUCTS on X. Find out more about OPI's Corporate Partnership with The Trevor Project by visiting: https://www.thetrevorproject.org/corporate-partners/.

*No animal-derived ingredients or by-products

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. Further information about the Wella Company can be found here: www.wellacompany.com.

The Trevor Project is the leading organization working to end suicide among LGBTQ+ young people in the U.S. and beyond. The nonprofit operates several programs to help prevent and respond to the public health crisis of suicide among LGBTQ young people, including 24/7 free crisis services, innovative research, advocacy, public education, and peer support.

If you or someone you know needs help or support, The Trevor Project’s trained crisis counselors are available 24/7 at 1-866-488-7386, via chat at TheTrevorProject.org/Get-Help, or by texting START to 678678.