Sebastian Professional celebrates its 50th anniversary with a new limited-edition collaboration

As part of its 50th anniversary celebrations, hair brand Sebastian Professional has teamed up with NYC artist and creative icon, Mira Mariah (IG: @girlknewyork), to design limited-edition packaging on its two flagship products: No.Breaker and Dark Oil.

Known for her ultra cool fashion illustrations and classical art techniques, Mira (aka Girl Knew York) has developed a signature style that has made her a social media sensation.

“The collaboration is special because we share the same values of diversity, inclusivity, and empowerment through self-expression. We’re finding new ways to bring self-expression to life through art,” she says.

Sebastian Professional is the LA brand with a penchant for hair innovation and since its humble beginnings has become one of the world’s most respected styling brands, thanks to its portfolio of ground-breaking products which have become synonymous with runway style. Mira was given free rein to rework the designs of Sebastian’s two iconic products. “It struck me how No.Breaker works by restructuring hair bonds,” she said. “Those bonds reminded me of how I render constellations. The design shows our connection, and how we’re all brought together while being so wildly different.”

In contrast, the design behind Dark Oil has taken inspiration from the lightweight styling oil that makes hair smooth, shiny, and scented. “That’s reflected by this long, continuous line. This design shows different identities… different textures… they’re all presented the same way,” says Mira.

Mira’s new designs will be released on exclusive packaging from October 2023. Branded as Sebastian Professional Limited Edition by Girl Knew York, the unique release is a landmark in Sebastian’s 50-year journey in redefining rules for industry leaders, visionary stylists, and passionate at-home users.

Sebastian Global Artistic Director, Shay Dempsey, adds: “In styling hair, we’re privileged in crafting something that’s deeply personal for someone else. Hair artistry lives exclusively on the body – it changes how we see ourselves.”

For further information regarding Sebastian Professional please visit 
www.sebastianprofessional.com

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A hybrid bonding and styling leave-in spray for intensely cared-for hair without compromising on volume. Formulated with Apple Acid and styling polymers, No.Breaker deeply penetrates the hair cuticle, providing volume while repairing even severe damage due to styling and chemical processes by creating new bonds within the hair fiber. Up to 99% less hair breakage and ideal for weekly use.

Sebastian Professional lightweight hair styling oil smoothens hair for up to 48 hours, adding body to give a weightless shine and finish. The formula disappears in seconds with DiffusX technology, is infused with a special blend of sandalwood, cedarwood, and argan oils, and has a mesmerizing fragrance. Use 1-2 pumps on dry or damp hair for the perfect finish.

Sebastian has spent 50 years igniting creativity for limitless hair invention. Our collective of creative minds connects across borders, with products suitable for the runway and home use. Sebastian supports diversity in all its forms and is committed to aiding self-expression.

Mira Mariah is an artist, influencer, celebrity tattooist, and the creator of brand Girl Knew York. Trained as a fashion illustrator at the Fashion Institute of Technology, Mariah's following grew after debuting her signature single-line tattoo style. Now her brand is a global force that encourages its fans to redefine beauty on their own terms, supporting parents, the disabled, all body types, genders, and minority groups. Most recently Girl Knew York has partnered with brands such as MeUndies, Squarespace and Sebastian. Girl Knew York recently opened a gallery, gift shop and clubhouse in the iconic Rockefeller Center to connect art to her audience in real life through exhibits, classes and merchandise.

Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails and beauty tech brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol.

Our compelling vision to enable individuals to look, feel, and be their true selves is built on our 140+ year history of creating legendary beauty. Our brand portfolio reflects this spirit: professionally credentialed and many, founder created. Our fusion of science, technology, and artistry produces performance-led products, often further distinguished by patented technology.

Professional hair and nail industry artists and beauty-loving consumers are at the heart of everything we do. In just four years, we have transformed our business and brand portfolio. We are the #1 Salon Color Brand in the World with Wella Professionals and #1 Salon Nail Brand in the world with OPI.

Working as a connected, diverse global community of more than 6,000 employees, we lead for action and drive results with an Owner’s Mindset, guided by company Values, our entrepreneurial spirit, and One Team accountability. We have a shared desire to positively impact the communities we serve.

Our ambition is to become one of the best beauty companies in the industry, one that will last for generations to come. We dream big because we know our potential is unstoppable.

For more information on Wella Company, visit www.wellacompany.com and follow us on LinkedIn and Instagram.