OPI Tops the Charts with Metallic Mega Mix Collection, Mixing Trending Color, Effects, and Music for Fall 2024

Now streaming for fall, OPI announces its largest collection of metallic shades to date, three vivid palettes of liquid metals and cyber dusts, including 27 total shades. The Metallic Mega Mix collection is inspired by y2k trends and early 2000s pop culture mixed with space aesthetic and futuristic escapism. Every shade is a metallic mic drop made to create So. Mani. Hits.

For the first time ever, OPI has created an exclusive song and music video, featuring singer and finger tutter @iam_dytto, to be available on OPI’s TikTok and Instagram. Like the color palette, this track features a modern take on iconic y2k sounds. Lyrics capture OPI's voice with nods to the collection’s hero shades. The world premiere of OPI’s first music video showcases the collection on @dytto (she/her) and dancers Sydney Marie Skipper (she/her) and Andrew Tiamzon (they/them) in a finger tutting dance choreographed by Dytto.

From millennium blues (Y2Slay, MillenniYUM) to rich nostalgic reds (Cyber Cherry on Top, CD Rom-antic, DeJa RoUgE), Metallic Mega Mix offers warm and cool tones that give nails serious pop. Color highlights include soft, reflective tones (You’ve Got Nail, Lip Pink Battle, Intergalactips) mixed with futuristic space aesthetic hues (Liquid Fire, Funmetal, Stardust It Off). The palette ends on a high note with glowing metal shades (SaTURN Me On, 2000 Karats).

With 27 colors and four formulas to choose from, OPI gives consumers more metallics than ever in one collection, including 12 liquid metals in Nail Lacquer and GelColor (limited edition), 9 exclusive metallics in long-wear Infinite Shine lacquer, and 6 glittery cyber dusts in Powder Perfection.

"This year is all about expanding the OPI portfolio to offer more choices for greater personal expression. We started adding new colors and effects in a variety of formulas with the spring collection and will continue to broaden our spectrum of shades and finishes with fall, announces OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann.

“OPI is streaming metallics into the OPI color portfolio! Metallic Mega Mix includes a total of 27 hues, and everything in this collection has a special effect,” continues Weiss-Fischmann. “The early 2000s look is back, and we've given it a futuristic edge. Nostalgia is comforting and makes us feel optimistic about the future, and we wanted to channel that energy through nails."

"These jaw-dropping liquid metals give consumers and pros that elevated metallic look that's perfect for fall. We've given the metallics a new fresh take with ethereal tones, iridescence, and dichroic finishes,” explains OPI Global Director of Color Equity Jill Bartoshevich. “One shade alone is a statement. Used in nail art, and you get something out of this world. Hero shade, Cyber Cherry on Top, is a cherry pink-red with rich pink tones that will compliment every fall outfit. Liquid Fire, another top color, is a beautiful burnt orange that will be a huge trend for fall."

GelColor provides a salon-perfect finish with up to three weeks of wear, while the exclusive Infinite Shine formula offers a durable high-shine finish with traditional lacquer application, damage-free removal, and up to 11-days of wear. Original Nail Lacquer features a highly pigmented, rich formula for even application without streaking. Powder Perfection, a dipping powder system delivering a quick, no-light curing application, offers more than two weeks of wear.

Beginning August 1, 2024, Metallic Mega Mix Nail Lacquers will retail for $11.99 ($14.50 CAN) each, and Infinite Shine colors will retail for $14.49 ($15.50 CAN) each at Professional Salons, as well as OPI.com, ULTA, ulta.com and Amazon.com. GelColor and Powder Perfection are in-salon professional services only.

For more information, please visit OPI.com. Follow along @OPI on Instagram, Facebook, and TikTok, and find the brand on Twitter @OPI_PRODUCTS!

As the #1 salon brand worldwide, OPI is committed to providing unlimited color and the highest quality products, artistry, and techniques to professionals, newbies, and at-home gurus alike. With exceptional formulas, iconic names, and more than 200 shades, OPI is for walking down the aisle and opening your own salon. It's for when you Ask For A Raise and take a Bubble Bath. With a focus on inclusive, award-winning colors and innovative products, OPI empowers users to embrace their authentic self.

OPI was co-founded by Suzi Weiss-Fischmann in the 1980s. Also known as The First Lady of Nails, Suzi is an icon, a legend, and a true NAILblazer. Suzi’s love of color changed the way we express ourselves from nail to toe. “In the 80s, OPI set out to permanently change the message of nails and give everyone a vast array of colors worthy of their strength and potential. OPI’s vision has always been to help you express who you are and who you want to be.” -- Suzi

OPI is a proud partner of The Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQIA+ youth. OPI helps to paint a more colorful future by encouraging self-expression in alllll forms. OPI’s annual contribution to The Trevor Project continues to provide free and confidential 24/7 crisis services and train a record number of counselors to reach the more than 1.8 million LGBTQIA+ youth who seriously consider suicide each year in the U.S. OPI’s support will also go toward expanding The Trevor Project’s innovative advocacy, research, and education programs, as well as TrevorSpace, an affirming online global community for LGBTQIA+ young people ages 13-24.

OPI nail lacquer is available in more than 100 countries. Together, let’s make the world a more colorful place. For more information, please visit OPI.com. Follow @OPI and @OPI_professionals on Instagram, @OPI on TikTok and Facebook, and @OPI_products on Twitter. Find out more about OPI's Corporate Partnership with The Trevor Project by visiting: https://www.thetrevorproject.org/corporate-partners/.

Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails and beauty tech brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol.

Our compelling vision to enable individuals to look, feel, and be their true selves is built on our 140+ year history of creating legendary beauty. Our brand portfolio reflects this spirit: professionally credentialed and many, founder created. Our fusion of science, technology, and artistry produces performance-led products, often further distinguished by patented technology.

Professional hair and nail industry artists and beauty-loving consumers are at the heart of everything we do. In just four years, we have transformed our business and brand portfolio. We are the #1 Salon Color Brand in the World with Wella Professionals and #1 Salon Nail Brand in the world with OPI.

Working as a connected, diverse global community of more than 6,000 employees, we lead for action and drive results with an Owner’s Mindset, guided by company Values, our entrepreneurial spirit, and One Team accountability. We have a shared desire to positively impact the communities we serve.

Our ambition is to become one of the best beauty companies in the industry, one that will last for generations to come. We dream big because we know our potential is unstoppable.

For more information on Wella Company, visit www.wellacompany.com and follow us on LinkedIn and Instagram.