OPI Heads to Mexico City with Vibrant, Saturated Shades for Spring 2020
February 1, 2019 – Experience the eclectic colors of the world’s most thriving art scene – Ciudad de Mexico (CDMX) – for Spring 2020 with the Mexico City Collection by OPI.
With this collection, OPI makes nails a personal canvas and the collection becomes an artist’s palette so users can CDMX-PRESS themselves with rich, fashion-forward color. The Mexico City Collection draws inspiration from the city’s vibrant art and fashion scenes, jet-set appeal with trendy locales and award-winning cuisine, and exploration of individual self-expression.
The Mexico City Collection offers the ability to express individual identity through 12 new shades in classic Nail Lacquer, Infinite Shine and GelColor formulas, as well as six colors of those colors available in Powder Perfection. Painting an eclectic and rich color-scape, the collection includes forward-thinking and optimistic neo mint hues (Mexico City Move-Mint and Verde Nice to Meet You). Luminous yellows ranging from bright lemon to shimmery gold (Don’t Tell A Sol and Suzi’s Slinging Mezcal) and oranges including shades of cantaloupe (Mural Mural on the Wall, Coral-ing Your Spirit Animal) take on dimension and texture while deeper tones evoke a saturated sunset with warmth and spirit (My Chihuahua Doesn’t Bite Anymore, ¡Viva OPI!). Vivid colors in the collection are reminiscent of mesmerizing art intermixed with florals (Telenovela Me About It, Mi Casa Es Blue Casa, Mariachi Makes My Day, Hue is the Artist?).
“At OPI, travel has always been one of our greatest inspirations,” explains OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “Now more than ever, we’re seeing women, especially millennials, putting greater value in traveling regularly and experiencing new cultures, so it was only a matter of time before we turned to Mexico City as one of today’s must-see global destinations.”
“With this collection, we looked to Mexico City’s trendsetting street style, blending of old heritage and new urban feel, and passion and enthusiasm for art and design, adds OPI Global Director of Color Collections Jill Bartoshevich. “The end result is a fresh spring palette with colors for everyone including soft pastels, energetic brights, and vivid floral tones. Telenovela Me About It -- a perfect bright pink-purple that we’ve seen reflected on the spring runways -- is sure to be a favorite of the season.”
The Mexico City Collection is available in Nail Lacquer, Infinite Shine and GelColor formulas and includes the below shades:
*These six shades – Mexico City Move-Mint, Verde Nice to Meet You, Mural Mural on the Wall, Coral-ing Your Spirit Animal, My Chihuahua Doesn’t Bite Anymore, and Mariachi Makes My Day – will also be available in Powder Perfection dipping powders.
Beginning February 2020, Nail Lacquers will retail for $10.50 ($13.30 CAN) each and Infinite Shine colors will retail for $13 ($16.40 CAN) each at Professional Salons, as well as Beauty Brands, beautybrands.com, Chatters, Dillard’s, Hudson’s Bay, Regis, Sally Beauty, SallyBeauty.com, ULTA, ulta.com and Amazon Beauty via Amazon.com. GelColor and Powder Perfection are in-salon professional services only. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources. For more information, please visit OPI.com. Follow OPI on Instagram @OPI and Twitter @OPI_PRODUCTS and go to OPI on Facebook to become a fan!
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily pigmented lacquers are super-rich, long lasting and chip-resistant – offering an affordable luxury to consumers. When used in a professional service, color can last up to seven days. OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a no-light three-step long wear lacquer system offering long-wear, high-shine and ease of application and removal. There are now more than 150 shades in the Infinite Shine collection. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 140 shades that match their iconic OPI lacquer counterparts) with up to three-week wear, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources. For more information, please visit OPI.com. Follow OPI on Instagram @OPI, on Twitter @OPI_PRODUCTS and go to OPI on Facebook to become a fan.