June 26, 2023 – Inspired by Greta Gerwig's highly anticipated film “BARBIE,” OPI joins Warner Bros. and Mattel in ushering Barbie from the big screen into the real world with OPI Barbie the Movie Collection.
The nine Limited Edition shades tap into the fun-in-the-sun, dance-all-night, every-day-is-your-best-day themes of the movie, and the names, which were conceptualized with the film’s director and writer Gerwig, channel the film’s feelgood energy.
Nail enthusiasts can embrace the current Barbiecore trend with four mood-boosting pinks in crème and metallic finishes, including a bold, saturated magenta hue. In addition to Barbie’s signature hot pink, the collection also includes three bright shades of lemon yellow, sky blue, and shimmery baby blue. Two glitter shades with iridescent, silver, and pink foil particles round out the collection and add extra sparkle to the spectrum of fun, vibrant hues.
“OPI is excited to partner with Warner Bros. and Mattel for this collection. Barbie represents empowerment and inclusivity, which are core values of OPI,” explains OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “With a nail color for every mood and moment, the OPI consumer is poised to do anything. When it comes to using color for self-expression, there are no limits, just as there are no limits to what the wearer can accomplish.”
“The pink aesthetic is a fashion and beauty staple, and this collection’s hero shade Hi Barbie!–a catchphrase from the upcoming film that is already taking the internet by storm–epitomizes the Barbiecore trend,” adds OPI Global Director of Color Equity Jill Bartoshevich. “The collection’s palette of nostalgia-evoking hues offers consumers a taste of escapism with an array of joyful colors.”
OPI Barbie the Movie shades will be available in Nail Lacquer only, including:
OPI Nail Lacquer features a highly-pigmented, rich formula for even application without streaking, boasting up to seven days wear when used with a professional service.
Beginning July 1, 2023, OPI Barbie the Movie Limited Edition Nail Lacquers will retail for $11.49 ($13.95 CAN) each at Professional Salons, as well as OPI.com, ULTA, ulta.com and Amazon Beauty via Amazon.com. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources.
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily pigmented lacquers are super-rich, long lasting and chip-resistant – offering an affordable luxury to consumers. When used in a professional service, color can last up to seven days. OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a no-light three-step long wear lacquer system offering long-wear, high-shine and ease of application and removal. There are now more than 150 shades in the Infinite Shine collection. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 140 shades that match their iconic OPI lacquer counterparts) with up to three-week wear, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources. For more information, please visit OPI.com. Follow OPI on Instagram @OPI, on Twitter @OPI_PRODUCTS and go to OPI on Facebook to become a fan.
ABOUT WELLA COMPANY
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands including Wella Professionals, O·P·I, ghd, Briogeo, Nioxin, Sebastian Professional and Clairol. At Wella Company, we are innovators who seek to inspire consumers and beauty professionals through our brands to look, feel, and be their true selves. We are committed to building the best beauty company in the industry where our 6,000+ employees across more than 100 countries can bring their best selves to work. Guided by our company values and led by purpose to deliver positive impact on people through our products and towards our planet and society, we deliver sustainable growth to all stakeholders. For more information on Wella Company, visit www.wellacompany.com and follow us on LinkedIn and Instagram.
ABOUT “BARBIE” THE MOVIE
Warner Bros. Pictures Presents A Heyday Films/A LuckyChap Entertainment Production, A Mattel Production, “BARBIE,” directed by Greta Gerwig, starring Margot Robbie, Ryan Gosling, America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell. The film is written by Greta Gerwig & Noah Baumbach, based on “Barbie” by Mattel, and produced by David Heyman, Margot Robbie, Tom Ackerley and Robbie Brenner. The executive producers are Michael Sharp, Josey McNamara, Ynon Kreiz, Courtenay Valenti, Toby Emmerich and Cate Adams.