OPI Announces GELement™, the Brand’s First Gel for DIY Consumers
#OPIGELement
Get in your GELement™ with OPI’s new at-home gel polish designed to make you feel like a certified nail guru from the comfort of your own space. From high-quality formulas and top tier colors to an easy-to-use LED lamp and expert-led classes, this new line features all the GELements needed to master a gel mani.
GELement formulas are vegan*, including a Base Coat to protect the natural nail, prevent staining, and provide strong adhesion; a No-Wipe Top Coat to deliver a high-shine, scratch resistant finish; thirty richly saturated, gel shades from the industry’s color expert; and a high-quality curing lamp that’s easy to use at home. The line’s exclusive colors are long-lasting and durable, designed to last for weeks of wear. With a rainbow of shades, including neutrals, brights, crèmes, shimmers, and deep, dark hues, this new range spans both trendy and classic colors, with a shade for every mood or style. Ten of the shades are sister shades to iconic OPI hues, including Clawberry Margarita, Pompeii Me in Nails, BubbleYUM, and Special O-Cajun—offering updated bright and bold versions of bestselling hues Strawberry Margarita, Pompeii Purple, Bubble Bath, and Cajun Shrimp.
With an easy to apply formula and a compact 9mL bottle designed for personal use, this gel is ideal for DIY. GELement shades feature a cuticle-hugging Rush Brushä that fans out when pressure is applied to deposit a thin layer of color for optimal curing. The consumer-friendly gel lamp is easy to use, easy to clean, and acetone-resistant, offering a 60-second curing time and a 4-finger cure with separate thumb cure. A USB charger makes it portable, allowing users to cure their nails anywhere, anytime.
"OPI is so excited to announce the launch of GELement, our first at-home gel system,” exclaims OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “From product consistency to a special cuticle-hugging brush, every aspect of this line has been designed for consumers’ ease of use. As the world’s number one professional nail care brand, DIYers can expect the high-quality, consistent results for which OPI is well known.”
To master the at-home gel manicure, OPI also introduces GELiversity™, available on YouTube, where self-taught OPI-appointed nail gurus will teach the best of the best tips and tricks for nailing gel at home, helping consumers avoid common mistakes. OPI pros will offer additional support and tips, allowing consumers to learn how to properly prep, apply and remove gels.
The 30 exclusive GELement shades include:
For more information, please visit OPI.com. Follow along @OPI on Instagram, Facebook, and TikTok, and @OPIProducts on YouTube and Pinterest. You can also find the brand on X @OPI_PRODUCTS!
*No animal derived ingredients or by-products
ABOUT OPI
As the #1 salon brand worldwide, OPI is committed to providing unlimited color and the highest quality products, artistry, and techniques to professionals, newbies, and at-home gurus alike. OPI’s Nail Lacquer, Nature Strong, Infinite Shine, RapiDry and Nail Envyâ shades are formulated vegan*. GelColor with Intelli-Gel Technologyä and Powder Perfection shades are also vegan*, as well as HEMA-free. Known for its iconic shade names, award-winning rainbow of 200+ colors, and innovative products, OPI empowers users to embrace their authentic selves. OPI is for walking down the aisle and opening your own salon. It's for when you Ask For A Raise and take a Bubble Bath.
OPI was co-founded by Suzi Weiss-Fischmann in the 1980s. Also known as The First Lady of Nails, Suzi is an icon, a legend, and a true NAILblazer. Suzi’s love of color changed the way we express ourselves from nail to toe. “In the 80s, OPI set out to permanently change the message of nails and give everyone a vast array of colors worthy of their strength and potential. OPI’s vision has always been to help you express who you are and who you want to be.” -- Suzi
OPI is a proud partner of The Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQIA+ youth. OPI helps to paint a more colorful future by encouraging self-expression in alllll forms. OPI’s annual contribution to The Trevor Project continues to provide free and confidential 24/7 crisis services and train a record number of counselors to reach the more than 1.8 million LGBTQIA+ youth who seriously consider suicide each year in the U.S. OPI’s support will also go toward expanding The Trevor Project’s innovative advocacy, research, and education programs, as well as TrevorSpace, an affirming online global community for LGBTQIA+ young people ages 13-24.
OPI nail lacquer is available in more than 100 countries. Together, let’s make the world a more colorful place. For more information, please visit OPI.com. Follow @OPI and @OPI_professionals on Instagram, @OPI on TikTok and Facebook, @OPIProducts on YouTube and Pinterest, and @OPI_PRODUCTS on X. Find out more about OPI's Corporate Partnership with The Trevor Project by visiting: https://www.thetrevorproject.org/corporate-partners/.
ABOUT WELLA COMPANY
Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails, and beauty tech brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol.
Our compelling vision to enable individuals to look, feel, and be their true selves is built on our 140+ year history of creating legendary beauty. Our fusion of science, technology, and artistry produces performance-led products, often further distinguished by patented technology.
Professional hair and nail industry artists and beauty-loving consumers are at the heart of everything we do. In just four years, we have transformed our business and brand portfolio. We are the No. 1 Salon Color Brand in the World with Wella Professionals1 and No. 1 Salon Nail Brand in the world with OPI2.
Working as a connected, diverse global community of 6,000+ employees, we lead for action and drive results with an Owner’s Mindset, guided by company Values, our entrepreneurial spirit, and One Team accountability. We have a shared desire to positively impact the communities we serve.
Our ambition is to become one of the best beauty companies in the industry, one that will last for generations to come. We dream big because we know our potential is unstoppable.
For more information on Wella Company, visit www.wellacompany.com and follow us on LinkedIn and Instagram.
1 Based on Wella Master Brand USD sales on the 2023 Salon Hair Care Study for the hair coloring products category published by Kline.
2 Based on Kline Professional Nail Care: Global Market Brief 2022.