Nioxin® unveils new look and Global Dermatologist Partnership with a focus on science-backed solutions that grow results

Nioxin®, the No. 1¹ professional brand for thicker, fuller hair² introduced a refreshed new look across all channels, from its products, packaging, point of sale, and advertising that will begin rolling out across all markets this summer.

As a brand built on a legacy of advanced scalp science to develop clinically proven hair thinning and scalp care solutions, Nioxin® announced their new global partnership with Board Certified Dermatologist Dr. Jenny Liu to educate on scalp care and hair health and provide a professional point of view for consumers. Dr. Liu is passionate about caring for skin and hair health, especially in individuals struggling with hair loss, which she sees a lot in her practice and has personally struggled with herself.

“I am absolutely thrilled to be working with Nioxin®, a brand I’ve been recommending for years (ever since residency) to patients who experience hair thinning,” said Dr. Liu. “With Nioxin®’s innovative approach and dedication to scalp and hair excellence, I am super excited to help more people realize that their best hair days are ahead, not behind.”

Nioxin® also released a new global marketing campaign called “Got 30 Days?” with its first master brand message “Nioxin® Grows Results™.” The campaign heroes the bestselling System Kits, leveraging the insight that a lot can happen in 30 days and thicker, fuller hair is one of them. The digitally focused campaign shows the uplift and joy consumers experience with more thickness, fullness, and density in just 30 days, proving “Nioxin® Grows Results™.”

“The brand’s refreshed look and feel represents the joy that comes with having thicker, fuller hair,” said Sylvie Biragnet, Global SVP, Prestige Care Brands, Wella Company. “In just 30 days, Nioxin® gets to the root of the problem for results that consumers can see and feel.”

For more information and where to buy Nioxin®, please visit www.nioxin.com or join the conversation on Instagram, Facebook and Tiktok @Nioxin and hear from the millions of consumers who have grown results.

¹ Globally selling. 
² Value data. Kline & Company. 
³ Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

Nioxin®’s range of care and styling products are designed specifically for thinning and fine hair. Nioxin®’s targeted treatments and products are clinically and dermatologically tested and address hair thinning and loss concerns. With 35+ years of expertise and focus on scalp science, the brand has a deep understanding of the importance of ingredients like niacinamide, caffeine and biotin, to stimulate the scalp as the foundation for healthy hair. With breakthrough innovation and cutting-edge science, Nioxin® has a portfolio of products and targeted treatments to combat hair thinning and loss. It has the support of the Institute of Trichologists – the foremost professional association for the study and science of hair in the world.

Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails and beauty tech brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol.

Our compelling vision to enable individuals to look, feel, and be their true selves is built on our 140+ year history of creating legendary beauty. Our brand portfolio reflects this spirit: professionally credentialed and many, founder created. Our fusion of science, technology, and artistry produces performance-led products, often further distinguished by patented technology.

Professional hair and nail industry artists and beauty-loving consumers are at the heart of everything we do. In just four years, we have transformed our business and brand portfolio. We are the #1 Salon Color Brand in the World with Wella Professionals and #1 Salon Nail Brand in the world with OPI.

Working as a connected, diverse global community of more than 6,000 employees, we lead for action and drive results with an Owner’s Mindset, guided by company Values, our entrepreneurial spirit, and One Team accountability. We have a shared desire to positively impact the communities we serve.

Our ambition is to become one of the best beauty companies in the industry, one that will last for generations to come. We dream big because we know our potential is unstoppable.

For more information on Wella Company, visit www.wellacompany.com and follow us on LinkedIn and Instagram.