Nioxin® the #1 professional brand for thicker, fuller hair launches first active Hair Fall Defense Shampoo

Nioxin®, the No. 1 professional brand for thicker, fuller hair, today announced nationwide U.S. availability of its first-ever active Hair Fall Defense Shampoo. Specially formulated to address hair loss concerns, it combines a unique blend of caffeine, niacinamide, biotin, and Sandalore™, in an easy-to-use shampoo. With Nutractive Complex, Hair Fall Defense Shampoo has patented technology that is clinically proven to strengthen hair from the root with visible results in just 12 weeks.

“The launch of our first-ever active Hair Fall Defense Shampoo allows millions of hair loss sufferers, a quick and easy, no fuss solution to strengthen their hair from the root and combat hair fall by simply washing their hair,” said Sylvie Biragnet, Global SVP, Prestige Care Brands, Wella Company. “Building in time for self-care gets more demanding, but with our new shampoo, consumers can feel confident they are getting more from their everyday shampoo”.

Recent studies have shown 93 percent of users have less hair fall in 12 weeks. When paired with Nioxin’s Ultimate Power Serum, results are up to 10x greater than just using the shampoo alone. The revolutionary serum is an intensive treatment that thickens hair from first use, while making it stronger and helping reduce hair loss.

Nutractive Complex with patented technology can be found in both the Hair Fall Defense Shampoo and Ultimate Power Serum.

For more information and where to buy Nioxin® Hair Fall Defense Shampoo and portfolio of hair thinning and loss products, please visit www.nioxin.com or join the conversation on Instagram, Facebook. and TikTok @Nioxin and hear from the millions of consumers who have grown results.

NIOXIN’S range of care and styling products are designed specifically for thinning and fine hair. Nioxin’s targeted treatments and products are clinically and dermatologically tested and address hair thinning and loss problems. With 35+ years of expertise and focus on scalp science, the brand has a deep understanding of the importance of ingredients like niacinamide, caffeine and biotin, to stimulate the scalp as the foundation for healthy hair. With breakthrough innovation and cutting-edge science, Nioxin® has a portfolio of products and targeted treatments to combat hair thinning and loss. It has the support of the Institute of Trichologists – the foremost professional association for the study and science of hair in the world.

Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails and beauty tech brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol.

Our compelling vision to enable individuals to look, feel, and be their true selves is built on our 140+ year history of creating legendary beauty. Our brand portfolio reflects this spirit: professionally credentialed and many, founder created. Our fusion of science, technology, and artistry produces performance-led products, often further distinguished by patented technology.

Professional hair and nail industry artists and beauty-loving consumers are at the heart of everything we do. In just four years, we have transformed our business and brand portfolio. We are the #1 Salon Color Brand in the World with Wella Professionals and #1 Salon Nail Brand in the world with OPI.

Working as a connected, diverse global community of more than 6,000 employees, we lead for action and drive results with an Owner’s Mindset, guided by company Values, our entrepreneurial spirit, and One Team accountability. We have a shared desire to positively impact the communities we serve.

Our ambition is to become one of the best beauty companies in the industry, one that will last for generations to come. We dream big because we know our potential is unstoppable.

For more information on Wella Company, visit www.wellacompany.com and follow us on LinkedIn and Instagram.