Timed to Hair Loss Awareness Month, Nioxin® launches their first revolutionary Hair Fall Defense Shampoo and Global Dermatologist Partnership

Nioxin® announced the launch of its first-of-its-kind active Hair Fall Defense Shampoo, a product specially formulated to address hair loss in 12 weeks. With Nutractive Complex™, a unique blend of Caffeine, Niacinamide, and patented Sandalore™ technology, this new offering provides the power of a serum in an easy-to-use shampoo.

“The launch of our first-ever active Hair Fall Defense Shampoo allows hair loss sufferers a quick and easy, no fuss solution to strengthen their hair from the root and combat hair fall by simply washing their hair,” said Sylvie Biragnet, Global SVP, Prestige Care Brands, Wella Company. “Building in time for self-care gets more demanding, but with our new shampoo, consumers can feel confident they are getting more from their everyday shampoo.” 

Timed to Hair Loss Awareness Month, this innovation marks Nioxin®’s commitment to leveraging advanced scalp science as the foundation to developing superior hair thinning and scalp care products. This game changing shampoo streamlines hair care with the potency of a serum in an everyday product for proven results you can see and feel. A recent clinical study revealed 93% of people experienced less hair fall² with visible results in 12 weeks³.

Hair Fall Defense Shampoo is both clinically and dermatologically tested. Nioxin® announced their new global partnership with Board Certified Dermatologist Dr. Jenny Liu to educate on scalp and hair health. Dr. Liu shares, “Hair loss can be very traumatic, and as a dermatologist, this is one of the most common conditions that I treat in my practice. What I absolutely love about this new product is that it focuses on scalp health as the first step to growing strong, healthy hair. By nourishing the scalp, Hair Fall Defense Shampoo helps reduce hair loss and grow stronger hair from the root.”

When paired with Nioxin’s Hair Fall Defense Serum, results are up to 10x greater than just using the shampoo alone. This intensive treatment thickens hair from first use, while making it stronger, helping to reduce hair loss.

Nioxin® Hair Fall Defense Shampoo is exclusively available at ULTA in-store and online on August 1 and on Amazon on September 1 for $29 per 240ml bottle. For more information and where to buy Nioxin®’s portfolio of hair thinning and loss products please visit www.nioxin.com. Join the conversation on Instagram, Facebook and Tiktok @Nioxin and hear from the millions of consumers who have grown results.

¹ Not a hair regrowth product 
² In a 48-week clinical study among 30 consumers with hair loss 
³ After a 12-week clinical study among 30 consumers with hair loss 
⁴ Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline

Nioxin®’s range of care and styling products are designed specifically for thinning and fine hair. Nioxin®’s targeted treatments and products are clinically and dermatologically tested and address hair thinning and loss problems. With 35+ years of expertise and focus on scalp science, the brand has a deep understanding of the importance of ingredients like niacinamide, caffeine and biotin, to stimulate the scalp as the foundation for healthy hair. With breakthrough innovation and cutting-edge science, Nioxin® has a portfolio of products and targeted treatments to combat hair thinning and loss. It has the support of the Institute of Trichologists – the foremost professional association for the study and science of hair in the world.

Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails and beauty tech brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol.

Our compelling vision to enable individuals to look, feel, and be their true selves is built on our 140+ year history of creating legendary beauty. Our brand portfolio reflects this spirit: professionally credentialed and many, founder created. Our fusion of science, technology, and artistry produces performance-led products, often further distinguished by patented technology.

Professional hair and nail industry artists and beauty-loving consumers are at the heart of everything we do. In just four years, we have transformed our business and brand portfolio. We are the #1 Salon Color Brand in the World with Wella Professionals and #1 Salon Nail Brand in the world with OPI.

Working as a connected, diverse global community of more than 6,000 employees, we lead for action and drive results with an Owner’s Mindset, guided by company Values, our entrepreneurial spirit, and One Team accountability. We have a shared desire to positively impact the communities we serve.

Our ambition is to become one of the best beauty companies in the industry, one that will last for generations to come. We dream big because we know our potential is unstoppable.

For more information on Wella Company, visit www.wellacompany.com and follow us on LinkedIn and Instagram.