Enter My Me Era with OPI’s Limited Edition Crèmes and Shimmers That Celebrate You in Allll Forms for Summer 2024

This summer, experience unapologetic bold crèmes and shiny shimmers with the limited edition OPI My Me Era collection. Inspired by the celebration of self-expression in allll forms, the extensive color range will include 12 energizing crèmes and 9 bold shimmers. With an extended palette and multiple finishes and formulas, OPI My Me Era puts the spotlight on you–celebrating you being you–in support of The Trevor Project, the leading suicide prevention organization for LGBTQ young people.

The palette features playful and edgy brights for joyful expression that stands out, like punchy pink, deep purple, and vibrant orange (My Me Era, I Can Buy Myself Violets, Feelin’ Fire). Earthy hues balance out the collection, offering versatile statement-making colors that also have a sense of calm and mysticism. These include deep reds, bold blue, and verdant greens (You’ve Been RED, Dream Come Blue, Pricele$$). Striking shimmers can be worn on their own or layered over the crème hues and range from illuminating yellow, energizing orange, and glowing green to mesmerizing blues, bold pink, and mystical purple.

"When it comes to color, more is more. At OPI, we are fully leaning into maximal expression, and with 21 new colors in the collection there’s no limit to expressing your individuality at any given moment," exclaims OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “The My Me Era palette is joyful and powerful; pair coral pink, shimmery lime green, and electric kumquat together for an energized, rave-ready manicure, or cultivate calming vibes with earthy jade and cobalt blue tones. I can’t wait to see this one come to life as wearers showcase their personalities.”

“This collection is inspired by movement and life, embracing our consumers’ being hue-ever they want. Every brushstroke and color paints a statement that’s bold and fearless. We were also inspired by the colorful Progress Pride flag designed by Daniel Quasar, reimagined to include trans people and LGBTQ+ communities of color, which we recognize in partnership with The Trevor Project,” continues OPI Global Director of Color Equity Jill Bartoshevich. “There are two hero shades; My Me Era, is a vibrant, uplifting coral that blends bright pink with touches of red and yellow. The second hero shade, On Cloud Fine, is a bright teal shimmer that epitomizes the energy of summer.”

For the third year, OPI is proud to partner with The Trevor Project to support its life-saving mission to end suicide among LGBTQ young people. OPI's $100,000 contribution will help The Trevor Project continue to provide free and confidential crisis services and recruit additional counselors who are there 24/7/365 answering calls, texts, and chats from LGBTQ young people in need. OPI’s support will also go toward expanding The Trevor Project’s innovative advocacy, research, and public education programs, as well as raise awareness of Trevor’s integrated efforts with the 988 National Suicide and Crisis Lifeline.

GelColor provides a salon-perfect finish with up to three-week wear, while Infinite Shine offers a durable high-shine finish, traditional lacquer application, and up to 11-days of wear. Nail Lacquer features a highly-pigmented, rich formula for even application without streaking.

Beginning May 1, 2024, OPI My Me Era Nail Lacquers will retail for $11.49 ($13.95 CAN) each, and Infinite Shine colors will retail for $13.99 ($16.95 CAN) each at Professional Salons, as well as OPI.com, ULTA, ulta.com and Amazon Beauty via Amazon.com. GelColor is an in-salon professional service only. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources.

For more information, please visit OPI.com. Follow along @OPI on Instagram, Facebook, and TikTok, and find the brand on Twitter @OPI_PRODUCTS!

As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily pigmented lacquers are super-rich, long lasting and chip-resistant – offering an affordable luxury to consumers. When used in a professional service, color can last up to seven days. OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a no-light three-step long wear lacquer system offering 11-days-of-wear, high-shine, and ease of application and removal. There are now more than 150 shades in the Infinite Shine collection. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 140 shades that match their iconic OPI lacquer counterparts) with up to three-week wear, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources. For more information, please visit OPI.com. Follow OPI on Instagram @OPI, on Twitter @OPI_PRODUCTS and go to OPI on Facebook to become a fan.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. Further information about the Wella Company can be found here: www.wellacompany.com.

The Trevor Project is the leading organization working to end suicide among LGBTQ young people in the U.S. and beyond. The nonprofit operates several programs to help prevent and respond to the public health crisis of suicide among LGBTQ young people, including 24/7 free crisis services, innovative research, advocacy, public education, and peer support.

If you or someone you know needs help or support, The Trevor Project’s trained crisis counselors are available 24/7 at 1-866-488-7386, via chat at TheTrevorProject.org/Get-Help, or by texting START to 678678.