Embrace the Power of Hue with OPI’s Limited Edition Summer 2022 Shimmer Shade Collection
Be Bold. Be Colorful. Be Hue.
MAY 3, 2022 – Joyfully embrace vibrant color with OPI’s Power of Hue Collection for Summer 2022! Featuring 12 limited edition shimmer shades in three different formulas, Power of Hue includes a palette of mood-boosting, warm colors to activate and energize the mind and body, balanced by cooler, more therapeutic soothing hues.
Bold, bright pops of fuchsia, electric turquoise, and violet uplift spirits while candy-colored pink, lilac, and sky blue evoke euphoric feelings akin to a sugar rush. Versatile, adaptable rich rose and neutral shimmering hues balance feel-good shades of citrusy orange, vivid yellow, lime green, and hot pink that will animate any look.
“The global crisis that has overwhelmed our lives for the past two years gives way to a color direction that’s alive with energy,” remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “Invigorating aesthetics, therapeutic textures, and vibrating color combinations are at the heart of Summer 2022’s color story. This collection’s hyper-colored shades bring a sense of euphoria and escapism with mood-boosting effects.”
“This summer, four colors dominate nail trends: fuchsia, orange, lilac, and blue,” adds OPI Global Director of Color Collections Jill Bartoshevich. “Fuchsia has an intensity that’s empowering, so it’s no surprise that Pink Big – a bold, shimmery fuchsia – is the season’s hero shade. Orange is an uplifting, gender-neutral bright, while lilac is a playful, contemporary purple. Blue is cool, refreshing and offers a balm for both body and mind. With this collection, consumers can inject technicolor into their manicures and pedicures with a spectrum of shimmering rainbow hues ideal for self-expression.”
Power of Hue Collection shades will be available in GelColor, Infinite Shine and Nail Lacquer formulas, including:
Lead the way in this shimmery coral pink.
Sugar Crush It
Make cotton candy waves in this soft pink shimmer.
Exercise Your Brights
An electric hot pink that will crank up your volume.
Do BIG things in this shimmery fuschia.
Go to Grape Lengths
A daring shimmery purple that stops at nothing.
Don’t Wait. Create.
Make things happen in this bright shimmery lilac.
Sky True to Yourself
Beam your true colors in this shimmery sky blue.
An electric sparkly blue that will put you on cloud fine.
An iridescent lime green that spreads major joy
Dare to be different in this vivid shimmery yellow.
Mango for It
A zesty orange shimmer that doesn’t hold back.
The Future is You
Take on the world in this shimmery golden tan.
GelColor provides a salon-perfect finish with up to three-week wear, while Infinite Shine offers a high-shine finish and traditional lacquer application. Nail Lacquer features a highly-pigmented, rich formula for even application without streaking.
In addition to this vibrant collection, OPI is partnering with The Trevor Project, the world's largest suicide prevention and mental health organization for LGBTQIA+ young people. OPI's contribution will help scale the organization's free, 24/7 crisis services programs to serve the more than 1.8 million LGBTQIA+ youth who seriously consider suicide each year in the U.S. Together, our goal is to support and amplify the voices of the LGBTQIA+ community and help build a more colorful and welcoming future.
Beginning May 1, 2022, Power of Hue Collection Nail Lacquers will retail for $10.50 ($13.30 CAN) each and Infinite Shine colors will retail for $13.00 ($16.40 CAN) each at Professional Salons, as well as OPI.com, Beauty Brands, beautybrands.com, Chatters, Dillard’s, Hudson’s Bay, Regis, Sally Beauty, SallyBeauty.com, ULTA, ulta.com and Amazon Beauty via Amazon.com. GelColor is in-salon professional service only. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources.
For more information, please visit OPI.com. Follow along @OPI on Instagram, Facebook, and TikTok, and find the brand on Twitter @OPI_PRODUCTS!
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily pigmented lacquers are super-rich, long lasting and chip-resistant – offering an affordable luxury to consumers. When used in a professional service, color can last up to seven days. OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a no-light three-step long wear lacquer system offering long-wear, high-shine and ease of application and removal. There are now more than 150 shades in the Infinite Shine collection. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 140 shades that match their iconic OPI lacquer counterparts) with up to three-week wear, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources. For more information, please visit OPI.com. Follow OPI on Instagram @OPI, on Twitter @OPI_PRODUCTS and go to OPI on Facebook to become a fan.
ABOUT WELLA COMPANY
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. Further information about the Wella Company can be found here: www.wellacompany.com.
ABOUT THE TREVOR PROJECT
The Trevor Project is the world's largest suicide prevention and mental health organization for lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) young people. The Trevor Project offers a suite of 24/7 crisis intervention and suicide prevention programs, including TrevorLifeline, TrevorText, and TrevorChat as well as the world's largest safe space social networking site for LGBTQ youth, TrevorSpace. Trevor also operates an education program with resources for youth-serving adults and organizations, an advocacy department fighting for pro-LGBTQ legislation and against anti-LGBTQ rhetoric/policy positions, and a research team to discover the most effective means to help young LGBTQ people in crisis and end suicide. If you or someone you know needs help or support, our trained crisis counselors are available 24/7 at 1-866-488-7386, via chat TheTrevorProject.org/Help, or by texting 678678.